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ASOS praised for earrings ad featuring model with cochlear implant
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Shoppers are applauding fashion retailer ASOS for featuring a model with a cochlear implant in one of their product images.
The model, Natasha Ghouri, is wearing a delicate pair of hoop earrings with a mushroom charm, and in one of the photos you can see her cochlear implant.
Taking to Instagram following a massive outpouring of love for the photo, Natasha said, “MY HEART IS FULL RIGHT NOW!”
“It may just be an ear but it means so much more - like what @rnid_uk (a charity for deaf people and those with hearing loss) said representation matters, and I’m bloody proud to represent my community.
“Biggest love to @asos for welcoming me in and breaking boundaries as this will really help and inspire people out there.”
London-based Natasha, who also models clothing for ASOS, has been heaped with praise along with the brand, with one person even saying, "Your ears have started a revolution!"
“Yesterday a post went viral about @ASOS who modelled some earnings but with a #cochlearimplant on the ear! This is A MASSIVE step forwards!” Twitter user and deaf advocate @DeafChefSam, tweeted.
“Deaf/HOH people can do the job too! Thank you so much @ASOS and @GhouriNatasha for making the deaf community included!”
Another member of the deaf community, Twitter user @asiasmith_16, said, “Definitely not crying because of @ASOS using an earring model with a hearing aid.”
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“It's the first time I've ever seen a model with a hearing impairment, let alone an earring model and it’s so refreshing to see this kind of representation for people like me.”
The earrings that Natasha is modelling are these $10 ones with mushroom charms.
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