Yahoo Lifestyle Alice + Olivia by Stacey Bendet Takes Over Bloomingdale’s With Monthlong Activations
Alice + Olivia by Stacey Bendet is bringing her playful, whimsical aesthetic to Bloomingdale’s with an exclusive brand takeover throughout the month. This activation includes a full visual takeover, monthlong weekend activations, and a first-of-its-kind collaboration with Forty Carrots Café.
The partnership also features six of Bloomingdale’s Lexington Avenue windows at 59th Street, transformed into vignettes inspired by Alice + Olivia’s spring 2025 collection. The spring pieces will be available at the brand’s shop on the second floor, and the atrium on the first and second floors which will be fully immersed in another Alice + Olivia vignette from the spring 2025 show.
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Starting Saturday and on every weekend throughout March, customers can experience branded interactive activities, largely tied to the floral theme at the Alice + Olivia shop on level two, celebrating the brand’s signature style and whimsical spirit.
On March 8, the shop will feature Branded Bouquet Flower Bar with branded holders, Lil Sweet Treat Flower Candy Bar, candy cocktails and a live DJ. (In addition to the New York flagship, there will be a Branded Bouquet Flower Bar with custom holders at Bloomingdale’s in Short Hills, N.J., Boca Raton, Fla., and Roosevelt Field in Garden City, N.Y.
On March 15, there will be Floral Crafting, with dried flower bouquet making and floral cocktails.
On March 22 and 23, there will be a Floral Pretzel Cart, floral cocktails and DJ (on Saturday).
On March 29, the activation is a Pressed Flower Illustrator and Floral Lavender Matcha Cart in collaboration with Bluestone Lane.
For the first time, a brand has transformed Bloomingdale’s Forty Carrots Café, located on the seventh floor. The café features a full floral immersion, a visual display in the brand’s signature March hero print, branded Stace Face cups, and an exclusive custom yogurt flavor. The limited-edition yogurt combines the café’s classic tart flavor with Oreos, rainbow sprinkles, and carob chips.
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