I Agree With Shoppers: This Moisturizer “Firms and Plumps” Skin Like a $200 Facial

It’s become my “in case of emergency” product.

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U Beauty/ InStyle

U Beauty/ InStyle

When people find out that I’m a beauty editor, they like to ask vague questions like, “What’s your favorite skin care brand?” Generally speaking, I hate those sort of questions, but I now have an answer: U Beauty, which creates hit after hit, the most recent being the Barrier Bioactive Treatment.

Like all of U Beauty’s products, it does way more than its competition. The formula includes urea, vitamin B, sodium DNA, hyaluronic acid, and a handful of fruit, plant, and nut extracts. Together, they promote oil reduction and rough cell shedding, leading to softening, soothing, and healing benefits. The regenerating Barrier Bioactive Treatment also firms skin and improves collagen—ideal for those looking for an effective anti-ager.

U Beauty Barrier Bioactive Treatment

U Beauty

U Beauty

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I saw a marked difference after just a week of use, applying half a pump to my face and neck at night. I wake up with softer and more even, supple skin; the effect is essentially that of a $200 facial, making me turn to it  as my “pull in case of emergency” product. My skin can be its most volatile, red, and angry, but I can sleep soundly knowing it’ll be exponentially better in the morning.

The hundreds of five-star reviewers agree with me. One reviewer called its brightness and moisturizing properties “mind-blowing.” Another said they wake up with “smooth, firm, and plump skin.”

I’ve had nothing but positive experiences with the Bella Hadid-used brand. Especially its retinol Resurfacing Compound—a rare product I go through bottles of. Head to U Beauty to shop the skin-reviving Barrier Bioactive Treatment and check out some of the brand’s most inimitable products below.

Resurfacing Compound Serum

U Beauty

U Beauty

The Super Hydrator Moisturizer

U Beauty

U Beauty

The Sculpt Neck and Décolleté Concentrate

U Beauty

U Beauty

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