30 early Black Friday beauty deals at Amazon, Ulta, Sephora and Walmart — starting at $7

If your under-eyes are looking puffy, dark and tired, we're happy to report that there's an easy — and tres affordable — fix. These eye masks are formulated to reduce the appearance of dark circles and puffiness while making you feel like you're getting a spa treatment in your own home. And who can resist a shimmery skin-care find? 

With real gold and ingredients like tea tree oil, glycerin, castor oil and collagen, these patches promise to revitalize your skin and reduce puffiness in 20 minutes.

Jane Fonda says she uses this serum every night on a clean face: "It has a lot of antioxidants and good things to hydrate the skin."

The serum's patented blend, with vitamin E, helps replenish antioxidant levels overnight when skin is most receptive. It aims to smooth and firm (and boost radiance) without clogging pores or leaving a sticky residue.

With scent profiles such as "flowers" "moss" "wood" and "herbs," these simple yet luxurious bath powders are meant to re-create the experience of an onsen/hot spring you'd find in Japan in your own at-home bath. 

The mineral salt formula includes ingredients like rosemary, lavender and jojoba seed oil to improve the health of your skin while relaxing your muscles as you soak. Maybe best of all is the vibrant packaging, which is cute enough to be displayed year round. 

Exfoliants are essential for turning over dead skin cells and promoting skin health and collagen production no matter your age. However, they're particularly important in your 40s, 50s and beyond to keep your face from looking dull and tired. 

This Bliss serum is an excellent entry point — it's gentle yet effective and good for all but the most sensitive skin types. It smells good too. 

There are loads of pricey treatments and potions meant to decrease facial puffiness, promote collagen growth and improve the texture of aging skin, but the ancient art of face rolling is the easiest, least expensive and arguably the most relaxing. 

This high-quality jade roller and face massager tool set has over 27,000 five-star reviews and, right now, it's more than half off.

If I could, I'd buy every person I know a bottle of CosRx snail serum — it's truly a favorite product, one of the most effective skin-care items for complexion smoothing, skin softening and dark-spot lightening I've ever tried. But, because handing over a bottle of snail mucus on a major holiday might seem a wee but strange, these sheet masks are a quality alternative. 

They contain the award-winning snail slime, are highly hydrating and work for most any skin type. Users report they help with skin inflammation and even rosacea, and this pack of 10 is a solid entry point into the famous K-beauty line — and you can't beat the price.

I've been loving this extra-firming eye cream from Derma E, a truly quality brand that makes natural, vegan and cruelty-free products that won't cost you a week's pay. Made of skin-revitalizing ingredients like copper peptides and plant stem cells, it's clinically proven to improve elasticity and firmness, and it lightens darker under-eye skin tone. I especially like it for my upper eyelids, where I've seen a noticeable difference in texture over just a few weeks.

More than 1,600 five-star reviewers also praise its lifting and tightening merits, calling it: "A miracle for your eyes — no time travel required!"

This is the cream you want if you're, like, "I think tightening creams are BS but I also want to believe they are true because I currently hate my neck." The Gold Bond firming cream is no frills but gets the job done (the job being tighter jowls and a less reptilian neck). The formula is lightweight and on the thin side, but the product absorbs well and is gentle enough not to irritate sensitive skin. 

Note: You'll need to use it consistently for about a month to see results, and it won't, of course, magically make you appear 25, but being able to snag this ample size for less makes this product worth a go.

Retinol is one of the few ingredients that's clinically proven to help smooth wrinkles — including crow's feet — and brighten dark under-eye circles. This affordable eye cream uses a stabilized form of the retinoid that actually releases slowly over time, which means there's less chance of skin irritation, even for beginners. We've also found that this drugstore pick is effective at reducing puffiness and is gentle enough for sensitive skin.

It's among the most highly rated eye creams on the market, with 15,000 five-star Amazon reviews. It's dermatologist-recommended too. Right now is a good time to give this popular cream a try — it's over $10 off.

If you're looking for an all-over tightening, brightening, hydrating, complexion-smoothing night cream for the face, neck and decolleté, you can't do much better than this clinically proven version by trusted brand RoC — especially at this price. 

The popular cream is nongreasy and noncomedogenic and beloved by both dermatologists and celebrities alike (Sarah Jessica Parker is a fan). And, according to the more than 4,000 five-star reviews, ordinary folks are all over it too: "I'm in my 70s and this cream has been my go-to for years. It works on my skin!"

My beloved snail mucin from CosRx is excellent for evening skin tone and making your face look softer and brighter overall. It's won multiple awards, has over 55,000 five-star Amazon reviews and impresses most beauty editors I know.

After using it the first time (here is my full review), my face was noticeably dewier and other users have boasted about its ability to hydrate, repair and improve dullness in the skin — all of which helps wrinkles look less deep and crepey. When I tried it again this month, after a medi-spa laser treatment, I found it soothed and calmed my skin as it healed, lending a healthy sheen. 

The sad fact is, if you're menopausal, your eyelashes are probably starting to thin and you might be seeking a solution to this thinning. This serum is it.

Tens of thousands of Amazon shoppers have experienced impressive results with this top-rated serum, which contains vitamins, peptides and amino acids to help thinning lashes appear fuller and longer. Just apply once daily, and you could see improvement in as little as four weeks, with the full effects kicking in after about three months, according to the brand.

For more, check out my colleague's full GrandeLash review.

You've probably heard about Olaplex — the magical, mystical hair treatment line that launched in 2014 to great fanfare. Since then, it's been highly praised (or, at least reportedly used) by a wide range of celebrities with gorgeous, thick, covetable hair: from Billie Eilish to Drew Barrymore; Dakota Johnson to Jennifer Lopez. In fact, in the past decade, Olaplex has become so popular it's racked up more than 2 billion (yes, billion with a "b") TikTok views, a devoted celebrity fan base, the trust of professional stylists and even a bit of controversy. And this month, it's heavily discounted.

Hair Perfector No. 3 is the hero Olaplex product. It started as a salon-only treatment, but during the pandemic was made available to its devoted fans (including Margot Robbie) for at-home use. Kim Kardashian loved the hair-softening, hair-strengthening effects of this formula so much, she once used "Olaplexing" as verb. 

Every once in a while a popular internet-famous product comes along that I think will never in 100 years work and then am pleasantly surprised (OK, more like shocked) when it does. Such was the case with this strange little tube of the TikTok-famous collagen and protein hair mask from Elizavecca.   

It's a repairing treatment that's meant to render even the driest, most straw-like hair into silky strands. You work it into your hair after shampooing and, after 5 to 15 minutes, the before-and-after is seriously profound: my thin, dry, longtime dyed-blonde mane was bouncy, soft and smooth as a satin sheet and, best of all, didn't feel weighed down. Though it does make your hair slightly greasier than normal, the conditioning impact is worth it — my results lasted for weeks. 

Extremely rare sale alert! Jennifer Aniston's high-end hair-care line is rarely marked down, and this 30% discount makes for an excellent opportunity to try her mane-transforming products. 

The all-natural, cruelty- and paraben-free formula is made from — of all things — chia seeds, and it's clinically proven to reduce hair breakage by 68% after just one use. 

Pura D'or's best-selling anti-thinning shampoo and conditioner rarely go on sale! Now's the time to scoop up this award-winning set, which is made with a mix of biotin and organic ingredients like nettle extract, pumpkin seed and black cumin seed oil. It's also clinically proven to reduce hair thinning while promoting hair strength and reducing breakage.

More than 30,000 happy Amazon customers give Pura D'd'or's set a perfect score, including one ecstatic fan who said: "10 stars!!!! I’ve been dealing with hair thinning and some breakage since 2020 and I’ve done everything and nothing worked. I’ve only used this shampoo and conditioner four times in two weeks and I have a lot of baby hair growing on top of my head. ... Whoever made this product, thank you very very much!!!!"

Briogeo makes some of the best hair-care products known to man, and this cult-favorite de-frizzing cream is among the most effective you'll ever try. It's also among the most natural: It's made with rosehip and coconut oils and without ultra-chemically-feeling silicone. 

The formula itself is lightweight, protects your strands against heat damage and leaves your entire 'do silky, healthy and smooth. 

Real Housewives of Beverly Hills star Kyle Richards swears by this hair elixir which she explains, gives her mane "the look and feel of 3,000 more strands." 

The lightweight, non-sticky spray is made with keratin, collagen and biotin and — according to both Richards and numerous five-star reviewers — effectively boosts hair volume along with strengthening fine and thin hair. "I have tried three other spray-in hair thickeners and this is the only one that has truly made my hair feel fuller," raved one five-star fan. "The price is also reasonable. I can't afford super pricey hair products that I use daily."

With more than 26,000 five-star reviews, this plant-based formula — which includes olive, coconut and jojoba oils — works to promote hair growth and improve hair strength safely and naturally. The mix of oils is the magic formula here: Coconut oil helps to moisturize hair and repair split ends (same with jojoba oil), so that new hair growth remains hydrated and healthy; some evidence also suggests that using olive oil on the hair helps to stimulate growth by, among other things, strengthening hair follicles. 

Along with encouraging hair to grow longer and stronger, the oil also works to soften and detangle hair and reduce blow-drying time, helping to prevent heat damage while styling. 

At first you're going to feel like an over-indulged princess when sleeping upon this luxurious silk pillowcase. 

But then you learn the facts: Silk pillowcases support the health of both skin AND your hair. Research shows they can help prevent shedding and breakage and can keep your hair from frizzing overnight, leading to less styling and a healthier mane overall.

This ultra-portable, pen-size shaver eradicates unwanted facial hair with the touch of a button. The clever dual-head design works in a flash on unwanted nose and ear hair (it's good for brow touch-ups and one-off chin whiskers too, though it's too narrow to tackle larger swaths like a full mustache). 

I actually keep one of these in my car to zap unruly black strands whenever they unexpectedly appear. Another cool feature? The TouchBeauty is waterproof, so you can use it in the shower while you're waiting for your conditioner to set.

I'm ashamed to admit that I'm not particularly skilled at grooming, at least for a beauty editor, and this is especially true when it comes to "doing" my hair. But this bestselling all-in-one hair dryer, styler, de-frizzer and volumizer has changed my life, making days when I want my coif to appear polished about 1,000 times less stressful. 

It's super easy to use and the results are instant: It looks like you had a professional blowout within minutes. The device is so popular that it's garnered thousands of five-star reviews. Scoop it up now while it's close to 30% off.

This multi-use hair tool works like the Dyson Airwrap — at a fraction of the cost. 

It comes with three brush heads and a blow-dryer attachment to suit all hair types, whether you want to smooth and straighten or add curl and waves. Now you'll be able to give yourself a professional-level blowout while saving 75% — you're looking at one of the lowest-ever prices we've seen.

It's not just industry experts recommending you shop beauty appliances this month — I myself invested in this gold-standard at-home microcurrent device during Black Friday last year. It's a noninvasive way to tone and firm sagging skin on the face and neck — and, if used consistently (which, ahem, I’m guilty of not always doing!), it’s clinically proven to work. Plus, it's nearly $30 off on Amazon.

Like many of the 14,000+ five-star reviewers, I bought this truly excellent hair dryer last year and never looked back. It dries hair lightning fast while still being gentle and, from my experience, helps smooth frizz without a lot of time or any serious blowout skill.

If you're tired of frequent shaving or the nonstop battle with stubble but don't want to invest hundreds in pricey hair removal treatments at a salon, XSoul's easy-to-use permanent follicle-banishing device just might be for you.  

"[A] Smooth, painless and permanent hair removal at home," raved one of thousands of five-star reviewers. "The treatments are surprisingly painless, even on sensitive areas like the bikini line and underarms. After a few uses, I started noticing a real reduction in hair growth, especially on my legs and arms. If you're looking for a convenient and cost-effective way to tackle unwanted hair, this IPL device is a solid investment."

You can try it for yourself for just $70 — 30% off! 

These No. 1 bestselling makeup blenders — now over 50% off — have been swirling around the beauty world for their bouncy, absorbent material and convenient teardrop shape (especially great for getting into corners, comparable to some of the more expensive blenders on the scene). They’re endorsed by over 75,000 customers (including me) and they’re hypoallergenic, latex-free and easy to clean. 

This gel formula serum and concealer goes on sheer and natural-looking, and the finish is satiny-smooth. It's buildable, so you can layer more on days when you need heavier coverage. It's also compact, comes in a dozen different shades and is — perhaps best of all — affordable.

This wallet-friendly makeup is among the most effective I've tried — I even named it one of the best concealers of 2024. 

This is my favorite mascara of the year! I'm including it in an anti-aging story for two reasons: It both thickens sparse lashes and removes easily, which means there's less risk of delicate hair loss.

More than 75,000 reviewers rave about Lash Sensational on Amazon, all stating something along the lines of, "10/10 would recommend, I've ordered this six times now ... it's the best mascara I've ever used." Truly, it's that good. And right now you can scoop it up for just $10.

Sure, it costs more than I paid for a week's groceries when I was 25, but listen: Sometimes you just want a little luxury in your life, to know that all this hard work you do means you can occasionally splash out on yourself. This gorgeous, glossy-but-not-too-glossy, nondrying Tom Ford lipstick is worth the splurge. 

While there are six shades included in the current sale, I'm partial to "Ile D'Amour" — a sexy, '80s-business-lady-out-on-the-town red.