Snapchat's Bitmoji TV series will make your avatar the star

Jon Fingas
Associate Editor
Snap

Snapchat's Bitmoji will soon have a role to play beyond the usual stickers, games and Stories. Snap has previewed a Bitmoji TV series for Discover that will feature the avatars of you and your friends in the leading roles. There will be a steady stream of hijinks, including secret agent missions, becoming zombies and crewing a Star Trek-style spaceship. The series doesn't premiere until February 2020, but you can subscribe to it in advance if you want to give it a try when it does arrive.

The company has declined to provide more details, including the frequency of releases, the presence of ads or whether there's any top talent producing the show. However, a spokesperson told TechCrunch that a worldwide premiere is coming "soon."

This is partly about boosting the worth of Bitmoji. However, it's likely also about improving the value of Discover. While there's an increasing amount of sports, news and other professionally-made material in Discover, there aren't many major, original titles that could give you a reason to come back. Bitmoji TV could give you a reason to check out Discover more often, if just because you have a clear stake the story.