Hillary Clinton Leads Innovative Campaign For International Women’s Day
Photo: Not-There.Org
Female faces have been erased from billboards, magazine covers and websites around America this week as part of a powerful new campaign called Not There. Spearheaded by the Clinton Foundation and led by Hillary Clinton, Chelsea Clinton and Melinda Gates, the campaign wants to remind the world that despite significant inroads into gender equality around the world, we are still not quite there, just yet.
The campaign saw women’s faces erased across New York City - from bus stop advertisements, billboards in Times Square and magazine covers in bookstores. Websites also took part, with fashion and beauty portals Refinery 29 and Into The Gloss featuring blank pictures on their home pages where women’s faces would normally be.
Photo: Bustle / Not-There.Org
Executed by an American advertising agency, Not There is designed not only to remind the world that gender equality has not yet been reached, but also forces viewers to think on other corners of society where women also have no presence. Accompanying the campaign, the Clinton Foundation will release No Ceilings, a report that details statistics around women’s participation in the workforce, the gender pay gap and women’s healthcare in the U.S, tomorrow.
Several celebrities, from Cameron Diaz and Amy Poehler to Sienna Miller and Karlie Kloss have taken part, sharing a profile picture with their faces erased (or, in Kloss’s case, a magazine cover).
You can learn more about the campaign below:
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