Gucci has launched its new digital flagship store, Gucci.com, an interactive shopping site that aims to bring the instore Gucci retail experience to online consumers.

In addition to integrated Gucci shopping facilities, shoppers can also browse the latest collections via video, share content with friends through Facebook and Twitter, and buy online-only capsule collections.

"With the ubiquity of broadband today and the widespread adoption of social networking we have aimed to develop a rich and connected online experience that reflects the height of luxury and service one experiences when entering our flagship retail stores," said Gucci Creative Director, Frida Giannini.

The site, which is IPad-friendly, will also offer exclusive virtual front row seats to real-time Gucci shows, with the next one kicking off on September 22. Go to www.gucciconnect.com to secure your front row seat now!