KARL By Karl Lagerfeld Collection Launch

It's been talked about, blogged about and tweeted for months – now the highly anticipated KARL by Karl Lagerfeld range is about to hit Australian shores.

Available for the next four weeks exclusively via www.netaporter.com, Lagerfeld's diffusion line will launch on Thursday, January 26 in fashion capitals around the world, including Sydney.

Adorned with sequins, bow-ties, zips, PVC and leather, the KARL collection is quintessentially Karl, with his trademark ponytail profile embossed on many of the items. Leather pleated skirts sit alongside slouchy tanks and sequin shorts, giving the collection an edgy rock 'n' roll appeal.

With an entry price of just $30 for a KARL tote, the collection is designed to be accessible to consumers the world over, with Lagerfeld stating, "we are working on a lot of amazing ideas which are all about making luxury affordable and accessible. I'm very excited about bringing this vision to life with this brand."

For those lucky enough to make it to one of the five pop-up stores around the world (details below), you’ll be able to use your iPhone or iPad2 to scan and buy products from a virtual shopfront containing the KARL collection.

In addition, visitors will also receive limited edition KARL goodie bags and t-shirts, with the first 50 to each store receiving a pair of statement Karl Lagerfeld fingerless gloves or a silver collar from the range.

The countdown is on!

Details of the KARL by Karl Lagerfeld pop-up stores:

SYDNEY: The Window Shop, 178 Campbell Pde, Bondi Beach, Sydney, on Thursday, January 26 at 12pm.
NEW YORK: 375 Bleeker St, New York, on Wednesday January 25 at 10:30am.
LONDON: Unit 3, Convent Garden Market, London, on Wednesday, January 25 at 3:30pm.
PARIS: 176 Boulevard St Germain, Paris, on Wednesday January 25 at 4:30pm.
BERLIN: Taubenstrasse 14, Berlin, on Wednesday, January 25 at 4:30pm.

Pictured above and below: Items from the KARL by Karl Lagerfeld collection, as styled by the marie claire Australia team.