Adele Is Only Wearing Burberry On Her World Tour

Adele began her world tour in Belfast, Northern Ireland.
Adele began her world tour in Belfast, Northern Ireland.

A singer as beloved (and famous) as Adele must have designers begging to dress her, but the 27-year-old will only be wearing one brand on tour: Burberry.

The quintessentially British brand has a history of helping boost the careers of musicians - it’s casted the likes of Jake Bugg, George Ezra and Tom Odell to provide the musical accompaniment at its catwalk shows - and has been one of Adele’s favourite labels since she hit the big time.

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She’s donned both custom-made and ready-to-wear dresses from Burberry at a number of red carpet events, from the X to the X, and kick-started her world tour in Belfast last night wearing a heavily embellished number from the brand.



Burberry posted this photo to their Instagram page.
Burberry posted this photo to their Instagram page.

Burberry’s CEO Christopher Bailey designed the gown especially for the singer himself - and announced that the brand would be dressing her exclusively for the 100-date tour.

“It is a huge privilege to work with Adele,” says Bailey. “She is an incredible artist who I admire enormously for her approach to life, her sense of fun, her innate style and her massively powerful and moving voice and performance.”

The brand posted a drawing of the long-sleeved and midi-length dress on Instagram, in addition to a photo of Adele wearing the floral sequin-covered number.