Napoleon Perdis' Teenage Daughter Launches Her First Collection For The Brand

Lianna Perdis - heir to the multi-million dollar Napoleon Perdis empire - has launched her first collection for the brand.

The 16-year-old, who was introduced on-stage in front of a room full of media by her Australian father Napoleon in Sydney today, is the face of the brand's new 'Total Bae' line, aimed at millennials just like her.

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The teenager, who was the inspiration for the new line, alongside her triplet sisters Athina, Alexia and Angelene, took to the stage for her first media conference in their Alexandria headquarters, thanking her father and the room for the opportunity to show off her line.

Insisting she's "just a normal girl" back in Greece - where the family now lives - who gets up at 6am and gets the bus to school, Lianna launched into a well-prepared speech, which featured a two-minute long video, giving us a sneak peek of her photoshoot for the campaign.

The new line features a concealer, mascara, gloss and primer, which comes from her father's motto: "Not to prime is a crime".

The new collection's packaging is bright, colourful and dotted with emojis and hashtags, with each product having its own slogan in bold, white letters.

Taking to the stage, the vibrant Napoleon told the crowd the story of why his whole family decided to relocate from LA to Greece last year, with his daughters' and wife's blessings.

“My wife was bought up in Greece and she sacrificed 11 years being with me in America," he said.

“Moving to Greece just allowed us to be true to our heritage and acknowledge that we’re Australians of Greek backgrounds and not try and be American,” he went on, claiming it has allowed his daughters to see there is more to Greece than just smashing plates (which he insists doesn't happen).

Touching on politics, Perdis said: "Athens and Greece have given the world thousands of years of heritage, culture and philosophy so they can relax for 100 years", referring to the economic situation in the country at the moment.

The 'Total Bae' line will be available in all Napoleon Perdis concept stores across Australia.