Yahoo Lifestyle New York or Nowhere Collaborates With Yankees on Athleisure Collection
New York or Nowhere is continuing its presence in the sports world with another major partnership.
The apparel brand is joining forces with the New York Yankees for its latest collaboration, creating a 45-piece fashion and accessories collection that fuses both brands’ heritage and design codes.
More from WWD
Skims Embraces 'Brat Summer' With New Campaign Featuring Charli XCX
Small Businesses Remain Optimistic for the Rest of the Year, Amid a Tumultuous Economy
“Sports are a red thread for New York or Nowhere,” said cofounder Quincy Moore. “We have a long-standing partnership with the Knicks and it’s been really successful for everybody. Using that as our case study and based on customers requesting it constantly for us to do other New York sports teams, the Yankees were the natural next step for us. They’re the most iconic franchise and one of the most iconic entities ever. They’re one that we’ve been excited to work with for a long time.”
New York or Nowhere’s collaboration with the Yankees leverages both brands’ logos and focuses on a cool color palette of light blue, navy, white and gray. The collection offers sweaters, hoodies, hats, T-shirts and varsity jackets. Pieces range in price from $45 to $375.
Moore and fellow cofounder Liz Eswein named the varsity jackets as the key style in the collection. The jackets are designed with both brands’ logos and with leather sleeves and a wool chest.
“There’s so much heritage and legacy with that brand,” Moore said about the design process. “They’re really refined and classic. There’s not a lot of pomp and circumstance. They don’t let their players have facial hair. The Yankees are this institution that lets their play on the field speak for itself, so that translated over into the collection quite a bit.”
This is New York or Nowhere’s latest partnership with a sports team since the brand launched in 2020. The brand’s partnership with the Knicks is in its sixth season.
Moore explained the Knicks partnership started off on a small scale only available at Madison Square Garden, and has since grown to be the venue’s most successful collaborative merchandise collection. He said he hopes the brand’s collaboration with the Yankees follows a similar path.
“Our product has really proven itself to be beloved by the fans, so it kind of matches up the idea of sports merchandise and athleisure sportswear,” he said. “It’s not quite merch, it’s not quite streetwear, it’s something in the middle that is accessible to the average fan, which I think is what has made our sports collaborations successful at the end of the day.”
Best of WWD
