Mcdonald's will soon be rolling out prizes that could earn customers free burgers for an entire year—but they'll have to catch the Hamburglar first.
The fast food chain recently announced a brand new challenge for burger-lovers, and those who can track down the infamous burger bandit will get a chance to win the ultimate prize.
According to a news release from McDonald's, the Hamburglar is making his way coast-to-coast in an attempt at the "ultimate burger-stealing heist"—and it will be up to fans to stop him.
The Hamburglar will be traveling in his never-before-seen getaway car, the Burgercuda, a custom 1970 Plymouth Barracuda that fans will be tasked with spotting if they want to score a prize.
Customers will have to spot the car and scan the vehicle's code to get rewarded with an Arch Card, plus free Hamburglar-inspired swag. The objective is for fans to get a bite of America's Most Wanted Burgers before the Hamburglar does!
But whether customers spy the mischievous character or not, fans everywhere can enter to win FREE McDonald’s burgers for a year by visiting SpotHamburglar.com.
Hamburglar is currently driving a 1970 Plymouth "Burgercuda" coast to coast. pic.twitter.com/ON1akGPt8N
— Guillaume Huin (@HuinGuillaume) January 30, 2024
“McDonald’s built a legacy on serving delicious burgers, but anytime we have an opportunity to make the best even better, we take it,” Chief Marketing and Customer Experience Officer at McDonald's Tariq Hassan said about the new McDonald's burgers that began rolling out last year.
"It's no surprise these changes caught the attention of our biggest burger fan—the Hamburglar. We’re excited for fans to join in on the fun as they look for him on his burger-stealing spree. You never know where he’ll pop up next."
To strengthen your chances of spotting the Hamburglar, look out for the Burgercuda's custom car features, including the signature black and white stripes on the interior and exterior of the car, along with his logo on the headrests and red detailing throughout.
You'll also find bun-like hubcaps on his getaway car, along with a spare tire disguised as a giant cheeseburger, and a hidden burger warmer in the center console to keep his precious cargo hot and tasty.
Also, be sure to look out for the Hamburglar's signature catchphrase, which makes an appearance on the hood scoop and license plate.