Gwyneth Paltrow celebrates Goop Skincare with BFFs Reese Witherspoon, Cameron Diaz and more

Gwyneth Paltrow. Photo: Instagram

Now this is a brunch!

After launching her organic ingredient-filled line goop Skincare to the public earlier this month, Gwyneth Paltrow toasted to the new line by hosting her biggest fans/closest industry pals/fellow skincare lovers for a celebration brunch in Los Angeles on Sunday.

The guest list included BFFs Reese Witherspoon, Cameron Diaz, Nicole Richie, Drew Barrymore, Rachel Zoe, designer Monique Lhuillier, and more, who all documented the event on social media.

“What a fun lunch with some of my favorite people,” Witherspoon wrote on Instagram. “Good, clean beauty products made with so much love and care.”

Reese Witherspoon and Gwyneth Paltrow. Photo: Instagram

Witherspoon also modeled a flower crown that matched her springy ensemble, which she created thanks to the help of florist Pinky Lark Farnum. She documented the making of the headpiece on her Snapchat, username: SnapsbyReese, and posed with it alongside Lhuillier.

Gwyneth Paltrow Instagram

Rachel Zoe agreed with the happy sentiments. “So much love today with my@nicolerichie honoring the unstoppable @gwynethpaltrow for her latest achievement,” the designer and celebrity stylist wrote on Instagram.

Rachel Zoe Instagram

It’s no surprise the star decided to surround herself around her friends and family to celebrate her new skincare line, as she previously told WHO how much she enjoys her 40s and spending time with those closest to her.

Monique Lhuillier Instagram

“I wish more women had told me that at 40 you sort of stop worrying about what other people think about you, and you come into yourself in the most phenomenal way,” she said. “I think the 40s are such a gift, and I feel more beautiful now than I did 10 years ago or 20 years ago.”

Monique Lhuillier Instagram

Sarah Kinonen writes for People.