Watch Kendall Jenner Show Off Her Sweet Moves in Balmain x H&M Campaign

As we anxiously await the launch of the Balmain x H&M collection on November 5, we can now see the garments in action in a new behind-the-scenes look at the new campaign directed by Johan Sandberg & Henrik Timonen, and starring Kendall Jenner and Balmain’s creative director Olivier Rousteing.

Speaking to Yahoo! Style, Rousteing explained that he was inspired by international dance, haute couture, and Michael Jackson for the video.

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"I think the concept for H&M x Balmain is putting the couture in the stores," he explained.

"It’s a really rich and strong collection that is infused with the Balmain DNA. It’s richness and French, and it’s inspired by pop culture and the glamour that Balmain is known for…while keeping the quality of course!"

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As for his BFF Kendall, who fronts the campaign, and shows off her sweet dance moves in the video, the 30-year-old French designer describes her as an 'icon'.

"Kendall had a lot of fun. It was a new experience for her. We had the best time. It was new for both of us. But more importantly, the campaign has to reflect the Balmain Army and for me, she is the most important.

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Gigi Hadid, Kendall Jenner, Jourdan Dunn, and Dudley O'Shaughnessy in the Balmain x H&M campaign image. Photo: H&M

"She is an icon. I’m inspired by her. For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her. Finally we go back to top models and are making dream girls. She also has an amazing soul and is so supportive. It is important for me to have my friends around me to support every project that I do. She’s just amazing and inspires an entire generation. I love that she’s global, and loves music, dancing, she’s the Balmain girl.