Walmart's New Store Brand is Giving Bougie on a Budget

Walmart bettergoods products

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Walmart's new store brand Bettergoods is the biggest private-label food launch for the retailer in decades, and the items run the gamut from seasonings to plant-based cheeses to Italian bronze-cut pasta and antibiotic-free chicken nuggets.

Designed to appeal to a younger customer base, bettergoods features stylized, colorful packaging that gives Trader Joe's-meets-Tarjhay vibes. And because inflation (and greed-flation) is real, it's a good option for customers who want to save some precious cash.

“Today’s customers expect more from the private brands they purchase — they want affordable, quality products to elevate their overall food experience," Walmart's senior VP of private brands, foods and consumables Scott Morris said in a statement. "The launch of bettergoods delivers on that customer need in a meaningful way. Bettergoods is more than just a new private brand. It's a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers."

Here's everything to know about bettergoods so far, including when you can snag them on shelves.

Related: You Can Buy the World's Best Butter at Walmart

What is Walmart's new premium brand?

Walmart's new high-end targeting product line is bettergoods. The brand will feature different types of food items.

When can I buy Walmart's bettergoods brand items?

Some Walmart locations already have bettergoods products on shelves. More bettergoods products will roll out throughout fall 2024.

Related: Great Value Products Walmart Shoppers Swear By

What are Walmart's bettergoods brand products?

There will be around 300 bettergoods products once fully launched, and each will fit within at least one of the following three categories:

1. Bettergoods Culinary Experiences

Walmart bettergoods products<p>Walmart</p>
Walmart bettergoods products


Bettergoods culinary experiences products include trendy ingredients like specialty seasonings (including a Hot Honey Seasoning) and salts, Bronze Cut Pasta (straight from Italy!) and ready-to-heat options like Creamy Corn Jalapeno Chowder jarred soups.

Ice cream flavors include Cold Brew CoffeeChocolate Covered Cherries, Pistachio Salted Caramel, Ultimate Chocolate and Dulce de Leche.

Other culinary experience options currently available include specialty butters in flavors like Lemon PepperHot Honey; Black Truffle; Cinnamon Honey and Garlic, Parmesan and Basil.

Related: What to Know About Walmart's Food Courts

2. Bettergoods Plant-Based

Walmart bettergoods Plant-Based products<p>Walmart</p>
Walmart bettergoods Plant-Based products


A fun new option for vegans or anyone just trying to eat a wee bit healthier, bettergoods has a plant-based product line that you can spot thanks to its green color scheme. These will include Oatmilk Non-Dairy Frozen Desserts, non-dairy milks and plant-based cheese alternatives, among others.

Related: 17 Plant-Based Dinner Recipes

3. Bettergoods "Made Without"

Walmart's bettergoods Made Without products<p>Walmart</p>
Walmart's bettergoods Made Without products


The "Made Without" subcategory of bettergoods is designed to fit different lifestyles and dietary needs. These will include products that are made without artificial coloring, products made without added sugars, dairy and meat products made without antibiotics and gluten-free products (like Coconut Chocolate Cookie Dough Bites, which we seriously cannot wait to try).

Related: The Best Gluten-Free Recipes

How much do Walmart's bettergoods items cost?

Prices for bettergoods items vary depending on the type. Generally, prices fall between premium Bronze Cut Pasta from Italy for $1.97 to around $15.

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