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Wake Up and Smell Wendy's New Breakfast Menu Item

NANUET NY - JUNE 28: A general view from a Wendy's store on August 9, 2023 in Nanuet, New York. For the quarter ended June 2023, Wendy's (WEN) reported revenue of $561.57 million, up 4.4% over the same period last year.(Photo by Kena Betancur/VIEWpress)

Wendy's can’t be stopped as it prepares to unleash its newest breakfast item.

After previously launching breakfast bundles and two new English Muffin Sandwiches, the chain is upping its early morning game once more with the addition of a Breakfast Burrito.

The hearty item sounds like something stripped from the Taco Bell menu (which might be the point) as it features "fresh cracked eggs, American cheese, applewood smoked bacon, seasoned potatoes, and breakfast cheese sauce." And to add even more spice, it’s served with two packs of Cholula Hot Sauce.

When can you get your hands on these savory ingredients blanketed inside a warm tortilla? Online food blogger Markie_Devo announced that it will join the existing Breakfast Menu starting on Jan. 22 at participating locations nationwide.

For now, it remains unclear how much the item will cost, nor has the chain released any nutritional information.

The reaction to the new item was overwhelmingly positive, with one user stating, “I AM ALL ABOUT THIS.”

“Wendy's breakfast is so underrated it's so so good,” someone else commented, as a third added, “People sleep on Wendys breakfast, it's elite!”

Wendy’s already has an extensive line of breakfast items, including the Breakfast Baconator, the Classic Bacon (or Sausage) Egg and Cheese, French Toast Sticks, Maple Bacon Chicken Croissant, and the Honey Butter Chicken Biscuit, to name a few.

However, since breakfast is the most important meal of the day, it’s not surprising that many fast food restaurants are prioritizing it as of late.

A third quarter earnings call for Wendy’s revealed that the two for three Biggie bundles “drove a meaningful sequential sales increase following its introduction and contributed to an acceleration in breakfast sales in the back half of the quarter."

McDonald’s is also gearing up to bring back the Breakfast Wrap following customer demand, however, the item will only be available in the UK and Ireland for now, starting on Feb. 7. It was previously discontinued in 2020.

Next, Wendy's Brings Back Fan-Favorite Frosty Flavor for a Limited Time Only