W.A.G. Makeup Artist Allison Kaye Breaks Down Whopping Sum of Super Bowl Expenses So Far: 'Not Even There Yet'

The Super Bowl can be super expensive.

In a video shared on Instagram, celebrity makeup artist Allison Kaye — who's known for glamming the biggest W.A.G.s across the NFL, NBA and beyond — opened up about her expenses ahead of the Big Game, while breaking down what she's already spent.

"What I’ve spent on the Super Bowl so far as a celebrity makeup artist," Kaye wrote over her Instagram Reel posted on Jan. 30, which pictures her doing her own makeup throughout the video as she chats about her charges.

Kaye uploaded the video two weeks before the Kansas City Chiefs take on the Philadelphia Eagles at the 2025 Super Bowl on Sunday, Feb. 9 in New Orleans. "Here’s how much money I’ve spent so far and we’re not even there yet," she said at the start of the clip.

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"I booked flights for me and my assistant. The total was $1,511," Kaye revealed. "My hotel for five nights is $4,774. So if you’re good at math, just between flights and hotels, I’ve already charged up $6,285."

Then, Kaye went on to approximate what she'll be spending once the week of Super Bowl begins. While she didn't reveal the events her clients will be attending, the days leading up to the big game are party-filled and attract the biggest names across sports and entertainment.

"Last year I spent $400 on Ubers, but I walked most of the places I went," Kaye continued. "Now that my body’s another year older, I just do not plan on doing that. I think my expenses on Ubers are going to be double. $800," she predicted.

"Last year, I spent $518 on food and my assistant and I only ate one meal a day," the makeup artist recalled with a laugh. "I think I’m going to assume $900 on food this time."

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Kaye then added up the expenses, including her purchases and predicted charges to come, and calculated the total she predicts she'll spend by the end of the Super Bowl this year.

"I think I’m going to spend $7,985," she revealed, noting that she'll do a "redo" video that breaks down "exactly" what she spent when the biggest week in football is over.

When thinking of the combined sum, Kaye admitted it "sounds pretty crazy if you ask me!"

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Kaye recently spoke with PEOPLE exclusively after the Kansas City Chiefs secured their spot in the 2025 Super Bowl, allowing them to continue their quest to be the first team to "three-peat" in the history of the NFL.

Instead of glamming her typical W.A.G. clientele, Kaye expanded her portfolio by glamming one of the biggest moms in the NFL: Donna Kelce. She told PEOPLE exclusively, "She's just the most down-to-earth person ever."

At the time, Kaye had her sights set on a future collaboration with the NFL mom should her son's team defeat the Houston Texans in the divisional round of the playoffs. The Chiefs moved on to play the Buffalo Bills in the final round, before ultimately beating them and securing a spot in the Big Game.

"I definitely let her know that I will be at the Super Bowl," Kaye says of star tight end Travis Kelce's mom. "So if the Chiefs were to make it to the Super Bowl, I would hope that I would have another opportunity to do her makeup there in New Orleans!"

Read the original article on People