Vick Hope is new face of Perfectil

Vick Hope is the new face of wellness brand Perfectil.

The radio and TV star has revealed she's thrilled to become an ambassador for the vitamin and supplement company because it feels like a "natural fit" and she wants to use her new role to "champion living healthily".

She said in a statement: "I'm absolutely thrilled to be joining the Perfectil family! I've always believed that beauty comes from feeling good, so this partnership feels like such a natural fit.

"I’m looking forward to working with Perfectil to champion living healthily and the qualities that make us beautiful on the inside.

"For me, health is holistic: it’s the choices we make for both our bodies and our minds. Of course it’s sleep, hydration, nutrition, exercise … but it’s also carving out time for yourself, getting lost in a good book, kitchen dancing to your favourite tunes, spending time in nature, meditating, whatever brings you peace, balance, and confidence."

Robert Taylor, Senior Vice President at Perfectil, added: "Vick Hope is the perfect ambassador for Perfectil, embodying the nation's evolving understanding of beauty.

"Our research shows that 85 per cent of Brits are prioritising inner beauty, while we've always championed the idea that beauty starts from within through the right nutrition."

The partnership was announced at the same time as new research highlighting a change in how Brits perceive beauty with most believing inner qualities are more important than physical attributes.

The study - commissioned by Vitabiotics Perfectil - found 85 per cent those asked feel a person's real beauty "starts from within" and 83 per cent agreed real beauty is about being comfortable in your own skin.