Yahoo Lifestyle Tom Holland Faces Hilarious Hiccup Buying His Own Nonalcoholic Beer
Tom Holland’s quest to track down his nonalcoholic beer “out in the wild” went hilariously awry this week when the “Spider-Man” actor was barred from completing the purchase for an unexpected reason.
On Tuesday, Holland posted a series of videos to his Instagram Stories in which he was seen dropping by a number of Target stores in search of Bero, the nonalcoholic beer he launched last year.
“So I haven’t been in the [United] States for a while,” the English actor explained in one of the videos. “And I’m gonna go visit some Bero on the shelves, out in the wild.”
After failing to find Bero at two Target stores, Holland seemingly got lucky at a third when he spotted some 12-packs for sale ― that is, until he says he encountered yet another obstacle.
“OK, so success! I found some, I bought it [but] they wouldn’t accept my ID because it’s English and I couldn’t prove my age,” the actor said, hinting he’d gone unrecognized by the store’s staff. Fortunately, he said, “a really lovely employee” ended up coming to his rescue by scanning their own ID.
“Kind of ironic that I wasn’t allowed to buy my own product,” he added.
Tom Holland says Target staff wouldn’t sell his own non-alcoholic beer BERO to him because he couldn’t prove his age.
“They wouldn’t accept my ID, because it’s English, and I couldn’t prove my age.” pic.twitter.com/jWW4nLZivJ— DiscussingFilm (@DiscussingFilm) February 18, 2025
Many retailers require customers to be of legal drinking age before purchasing nonalcoholic drinks, as well as medications such as NyQuil, as both may contain miniscule amounts of alcohol. It’s also believed doing so will reduce the risk of selling alcohol to minors, as Heineken, Budweiser and other popular beer brands produce nonalcoholic drinks in similar packaging.
Holland unveiled Bero in the fall of 2024 in hopes of giving sober people like himself a way to “reintegrate into that social environment where they might feel like they’re not necessarily welcome.”
“I felt really passionate about being sober, promoting a healthier lifestyle, making a difference and helping people,” he told Food & Wine in October. “My first year of sobriety would have been much easier had I had a product like Bero.”
The actor has credited the 2023 Apple TV+ mini-series “The Crowded Room,” in which he portrayed a teen arrested for a crime he may not have committed, with giving him an impetus to quit drinking alcohol.
“I’m no stranger to the physical aspects of the job doing the whole action-movie thing,” he told Entertainment Weekly. “But the mental aspect, it really beat me up and it took a long time for me to recover afterwards, to sort of get back to reality.”
