The one time Anna Wintour says you must never wear jeans

It’s ok you can breathe a sigh of relief – Vogue editor Anna Wintour says “jeans are great, I love jeans”.

Phew.

But, there is one very specific occasion the fashion expert has said one should never wear them. No matter how casual the situation might end up being.

In the latest edition of Vogue's video series Go Ask Anna, one of the questions Anna was asked was "Is there anywhere you shouldn't wear jeans?”

“Looking at all those models on the street wearing their jeans and t-shirts they all look fantastic,” she said straight off the top, before adding there are times when they're not “the most respectful choice”.

In terms of formal occasions she listed Buckingham Palace and the White House as two places you would never wear jeans.

But the other occasion is a little less ‘grand’.

"You should definitely not wear jeans when you're meeting your future in-laws for the first time,” she stressed.

Don’t wash your jeans

Used to throwing your jeans in the wash? Well apparently you’re doing it all wrong, according to experts – who claim your trusty denim should seldom, if ever, be put in the washing machine.

The idea you shouldn’t machine wash your jeans comes from the king of denim himself, Levi’s CEO and President Chip Bergh.

“I spot clean my jeans when they need to be washed. Worst case, I hand wash my jeans. And I do it myself. I mean I love my jeans, and I take good care of them,” he said.

John Reid, managing director at clothing retailer Garment Quarter, agrees Bergh’s advice makes a lot of sense.

“Washing your denim jeans can alter the make-up of the material itself, and in fact, your favourite pair of jeans don’t need to be washed as frequently as you may think,” he tells Yahoo UK.

“The sheer amount of water that they are exposed to in a washing machine can be the culprit for affecting the look and colour of the denim by fading over time.”

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