The Morning After: Twitter has a new CEO

A return for Periscope?


On Thursday, Twitter CEO Elon Musk said he'd appointed someone to take over from him as CEO, and it didn't take long for that person's identity to be confirmed. Less than a day later, Musk confirmed NBCUniversal's head of ad sales, Linda Yaccarino, is taking on the job. Yaccarino is expected to start her new role in around six weeks and "will focus primarily on business operations, while I focus on product design and new technology," Musk wrote.

Yaccarino is known for being an "industry advocate for finding better ways to measure the effectiveness of advertising," according to The Wall Street Journal. Yaccarino’s efforts at NBCU have included a close partnership with Twitter. This recently expanded for the 2024 Olympic Games, which will see Twitter host video from the event. Yaccarino tweeted at Musk around the time news emerged of the companies' renewed partnership. “Hey, @elonmusk, here’s an idea for our new partnership: Periscope for Paris 2024. Let’s just go hi-res first," Yaccarino wrote.

Is that what we can expect from the new boss? Periscope, resurrected?

– Mat Smith

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