The Melbourne lash bar celebrities love: 'So happy with these premium lashes'

Whether your eyelashes are tinted, lifted or extended, the lash look you choose can make or break your aesthetic.

Melbourne-based Deanna Campese realised back in 2010 that lashes were big news. She launched Lash'd Eyelashes, and developed an eyelash growth serum that's proven to naturally stimulate growth, and is great for sensitive eyes.

Short-lashed girls love the $69.95 formula. "Already my lashes have grown longer and stronger than ever before, says one happy customer. "I have tried a few serums in the past and they were a waste of money - this one is amazing! I actually have lashes now and I love it!"

Designed to nourish, strengthen and grow your natural lashes, the serum is vegan, contains natural ingredients and isn't perfumed.

The formula became so popular that Deanna soon realised there was a market for helping women grow their lashes at home, while also helping them to have long, fluffy extensions in a salon.

After working in beauty salons and servicing over 2000 clients, Deanna has recently opened her first bricks and mortar store. Based in Melbourne's Ivanhoe, the flagship store offers lash appointments including lifts, tints and extensions.

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The salon has fast become popular with Melbourne celebrities; Bec Douros from The Block, Anna McEvoy from Love Island and Tiktoker Adele Maree have become regular visitors.

Happy clients love the results. "Premium Lashes for sure," says one. "Soft and fluffy. Perfect for my inner corners. So happy."

Treatments include lash lifts and tints, lash extension removal and deep cleanse, and full sets of lash extensions. All their lash extensions use ultra-fine lashes and can be applied from light volume to mega volume, depending on the look you like.

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