Yahoo Lifestyle Millions Of People Are Invested In This Viral Crumbl Cookie Drama After Some Australians Flew To The US And Resold Them In Sydney For A Ridiculously High Price
Brace yourself for cookie drama — Crumbl Cookie drama to be exact.
By now, I think it's safe to say we've all heard of or tasted Crumbl Cookies. Crumbl is known for having massive cookies, and the flavors change every week. It first launched in 2017, but didn't start getting global recognition until TikTok taste tests started going viral a few years ago.
And, right now, Crumbl only has locations in the US, Canada, and Puerto Rico. However, the people of Sydney, Australia have now allegedly gotten a taste, and drama has ensued...
It all began after some unknown, self-proclaimed Crumbl Cookie fans advertised on social media that they were selling Crumbl Cookies at their pop-up shop in Sydney, Australia.
Despite calling themselves "Crumbl Sydney," the account has been upfront about the fact that they are "just fans" importing the cookies by supposedly flying to the US and bringing them back to sell.
Crumbl's policy states that they do not condone the reselling of their cookies.
So, after a few hiccups with their alleged flight delays, the cookies went up for sale this past Sunday, Sept. 29.
Each cookie carried a hefty price tag of $17.50. However, given that one cookie typically costs around $5 in the US, the sellers justified the higher price by explaining that expenses such as the price of the cookies, flights, hotels, customs brokerage, import fees, and the wages of employees working the pop-up were included in the markup.
Despite the high price and the fact that the cookies could likely be stale, people went wild for them.
The pop-up line in Sydney was wrapped around the block, with some people buying up to 10 cookies.
And, just like that, "Crumbl Sydney" sold out of their alleged imported cookies.
Right away, the Crumbl Sydney TikTok reviews started FLOODING IN, gaining millions of views.
Most of the TikTok taste-testers were underwhelmed by the cookies, calling them a "shit show" and describing them as disgusting.
After seeing what the cookies looked like in the videos, many people from the US and Canada questioned whether the cookies were actually from Crumbl.
People wanted proof they actually flew to the US to buy them.
They wanted to know how they made it through customs.
And how they kept them fresh.
According to the Australian Border Force, you cannot import fruits, but you can bring biscuits, breads, cakes, and pastries.
The "Crumbl Sydney" sellers stayed consistent in responding to commenters, letting them know that the cookies were legit, just imported from Crumbl in the States.
Some praised their entrepreneurialism (whether or not there are legal implications is a different story).
People are now begging them to come to their hometowns.
Like Melbourne.
And Perth.
The demand is getting out of hand in the comments, really.
And the "Crumbl Sydney" sellers are taking notes.
However, that brings us to today — Tuesday, Oct. 1. While I wrote this article, the "Crumbl Sydney" TikTok page removed all of its content.
Their bio includes a link to a Google doc that states they never claimed to be an official Crumbl store:
Their statement also says:
“We travelled to the US to purchase the cookies and imported them with our original packaging. We did not bake them ourselves.
Crumbl cookies should be kept at room temperature in an airtight container for up to three days or refrigerated for up to seven days. We kept them to these requirements. Some were warmed to enhance their texture, which is what Crumbl does as well.
While most customers enjoyed the cookies, a couple of influencers felt they didn’t meet expectations.
We apologise that they don’t live up to expectations; however, they are just cookies at the end of the day.”
This fiasco is being compared to the infamous Fyre Festival.
And the Watergate scandal.
All we know is the past few weeks have been absolute chaos as we enter Q4 of 2024.
The Willy Wonka Chocolate Experience was an unauthorized event that took place in in Glasgow, Scotland this February. It was marketed as an immersive and interactive experience, showcasing things like an "Enchanted Garden," "Twilight Tunnel," and an "Imagination Lab." People were disappointed to find the experience showcased underwhelming random props in a warehouse. You can read more about it here.
And, just last week in Detroit, a Bridgerton-themed ball that was supposed to resemble a real-life example of an extravagant ball in Netflix's Bridgerton was under fire for its underwhelming atmosphere featuring what people are calling "Dollar Store" props.
UPDATE! Here is the official response from Crumbl: While the pop-up in Australia was not sponsored by Crumbl, we love seeing excitement for Crumbl around the world. Currently, there are Crumbl locations in all 50 states in the US, Canada, and Puerto Rico. We look forward to expanding to other countries in the future. Information about new international locations will be shared through our official Crumbl communication channels.
