The Rolling Stones launch first fragrance
The Rolling Stones are releasing their first fragrance.
The legendary rock'n'roll band - comprising Sir Mick Jagger, Keith Richards, and Ronnie Wood - are selling a limited batch of just 999 bottles of ‘RS No.9’, which is intended to evoke memories of London's Soho in the Swinging Sixties and "every facet" of their legacy.
The bottle is inspired by their Carnaby Street store in Soho, where it will be exclusively sold, and the box boasts the Stones' iconic red lips logo.
The unisex scent's notes include Bergamot, Lemon, Bourbon, Leather, Labdanum, and Oak, with hints of Oud, Musk, and Patchouli.
Perfumer Catherine Selig said: "This was a dream project. I wanted to capture The Rolling Stones’ timelessness – their inimitable style, rebellious spirit, and the feeling of freedom their music still inspires.
“Every note represents a different facet of the Stones’ legacy, from their soulful melodies to their on-stage unpredictability. This fragrance is a journey through their world, filled with richness, texture, and bold contrasts.”
Ken Rushton, chief operating officer of the perfume’s developer Nirvana Brands, added: “The Rolling Stones are ubiquitous in popular culture, and their influence on personal style is all around us. So, this project with the band and Bravado has been a delight.
“Bottling the essence of The Rolling Stones in a unique and bold fine fragrance has been an incredible journey - and there is a whole lot more in the pipeline to come.”
A 100ml bottle 'RS No.9' will set fans back $99.99 (£78.50).