Rihanna on the Launch of Her 'Baby,' Fenty Hair: 'Let's Go Make Some Money and Grow Some Edges Bitch!'

The Fenty Beauty mogul and Grammy winner opened about her new hair care venture at a launch party in Los Angeles

<p>Kevin Mazur/Getty</p> Rihanna attends the launch party for Fenty Hair in Los Angeles on June 10, 2024

Kevin Mazur/Getty

Rihanna attends the launch party for Fenty Hair in Los Angeles on June 10, 2024

Rihanna's new haircare line has been four years in the making — but it's future is already shining bright (like a diamond).

While hosting a launch party for her “baby” Fenty Hair at Nya West in Los Angeles, the Grammy winner, 36, spoke to the challenges she faced when entering the hair space.

"Creating a haircare line is a lot more stressful than I thought. Considering all hair types, considering all of the brands that I've been in love with my entire life, I'm thinking, ‘If it's not better than this one, it can't work,’” the Fenty Beauty founder said in her speech during the June 10 event attended by PEOPLE.

Related: Rihanna Says the New Songs She's Been Working on for R9 Are 'So Good'

<p>Kevin Mazur/Getty</p> Rihanna makes a speech about creating Fenty Hair ahead of its launch on June 13

Kevin Mazur/Getty

Rihanna makes a speech about creating Fenty Hair ahead of its launch on June 13

Over four-plus years, Rihanna worked hard to create products that will not only appeal to the masses, but ones that she herself feels confident in using in her own haircare routine.

“Evolving as a woman and even as an artist, hair has been such a huge part of that and a reflection of whatever I'm feeling. So, it changes a lot and my hair goes through a lot. Making this brand, I had to consider all of those things. I want to look fly, but I want my hair to be healthy. How do I do that? All of my products need to strengthen and repair while I'm out just being fabulous.”

Related: Rihanna Announces Launch of Fenty Hair Care Line with New Blonde Pixie Cut: Everything We Know

At the launch, the mom of two gave a rare look at her natural curls (dyed her signature honey blonde hue). She wore a head-to-toe, wine-colored Khaite look and decked herself in ruby and diamond jewelry, including Reza round diamond A earrings and pear-shape diamond A earrings.

While she jokes that Fenty Hair is one of the projects she's worked the "longest" on (with the exception of her upcoming album, R9, which fans are eagerly awaiting), Rihanna is excited to see what's to come. “Let's go make some money and grow some edges, bitch!” she joked at the end of her speech.

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<p>Kevin Mazur/Getty</p> Rihanna teases Fenty Hair products

Kevin Mazur/Getty

Rihanna teases Fenty Hair products

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What we know about Fenty Hair so far is that the products are formulated with a "Replicore-5" proprietary complex clinically tested to repair, strengthen, hydrate, smooth and protect hair while also conditioning the scalp. Per its Instagram account, the brand will debut with a Moisture Repair shampoo, conditioner and deep conditioner, a repair treatment, 5-in-1 heat protectant styler, a curl-defining cream, an edge control gel, a strong hold gel and an edge styling tool.

Fenty Hair will officially launch on June 13 on fentyhair.com.

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