Yahoo Lifestyle Presenting: The first beauty advent calendar for textured and curly hair
To put it quite bluntly, beauty advent calendars can be a hit or miss. Hot take? Perhaps, but what I mean by that is there's no disappointment quite like forking out hundreds of pounds to receive a bunch of products that you will not (but more poignantly, cannot) use; I'm talking about a shampoo and conditioner bundle that won't even come close to nourishing textured curly hair.
But so long to the bad, old days because TreasureTress, Europe's largest subscription box for those with textured and curly hair, has just released its very first Christmas advent calendar filled with products catered to those with curly-afro-textured strands. Curated and thoughtful; we love to see it!
The 12-day box is filled with a range of products from some of the Cosmo Beauty Team's favourite brands, including Pattern, Crème of Nature, Palmer's and Philip Kingsley and all together is worth £200+. In other words, my girl math calculates a saving of over £125... impressive, much?
Founded by beauty entrepreneur Jamelia Donaldson, TreasureTress has evolved from being an online subscription service for girls to a leading safe space for Black women. The brand's mission is accessibility and they're continuing to evolve with beauty shopping experiences catered to those who, for so long, have been forgotten about in the industry.
And with festive innovations as such, representation, accommodation and appreciation for the Black community is only continuing to grow. But as the founder herself, says, "Beauty is just a conversation starter and there's a much bigger conversation to be had."
Want more Black Beauty content? Head on over to our Beauty Beauty Hub, a dedicated destination for tapping some of the industry's best experts to discuss everything from coil care to treating melasma.
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