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This Popular Japanese Food Market Is The First Of Its Kind In The US. Here's What My Experience Was Like From Beginning To End

Muji is expanding — big time. What once started as a small home and lifestyle brand that sold only 40 products is now venturing into the food game here in the US. Since opening its doors in 1980, the brand has opened 1,000 locations worldwide, including 10 stores in the US.

  Lewistsepuilung / Getty Images
Lewistsepuilung / Getty Images

A typical Muji now sells almost everything you can think of, in a variety of colorways and sizes. Pens, stationary, pajamas, puffer coats, bed sheets, cleaning supplies, skincare, suitcases, dining tables...shall I go on?

Storefront under construction scaffolding with a visible MUJI sign in front of an urban street scene
Jen Adams

Now, the brand has launched its first-ever dining venue in the US. Last month, the Muji Food Market opened inside its Chelsea Market location in NYC. The back part of the home store is now a cafe that plates up Japanese comfort foods and handcrafted specialty beverages. There's even a robot barista named Jarvis who can make everything from floral refreshers to espressos with latte art.

A menu board at Muji Food Market listing items like handmade onigiri, dorayaki pancakes, tamago egg sandwich, rice curry cup, and miso soup
Jen Adams

Of course, those who have been to Muji's international locations know that the US Food Market isn't necessarily a new concept for the brand. At Muji's Tokyo flagship store, there's a bakery, diner, and grocery store.

People examine shelves filled with large jars of various grains and seeds in a store setting

People have been buzzing about the Food Market on social media since it first opened, so naturally, I decided to see what it was all about.

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After walking to the back of the store, I was greeted by a mysterious kiosk housing what I later learned was Jarvis, the robot barista.

A coffee shop kiosk with a digital menu, surrounded by customers. A robot arm is behind a transparent barrier
Jen Adams

To order from Jarvis, I filled out a form on their iPad. I decided to go with the Floral Blossom Yuzu Matcha Refresher, which was one of the first items recommended to me on the tablet.

Tablet display showing a café menu, featuring drinks like Floral Blossom Yuzu Refresher and Hot Chocolate, with an empty cart indication
Jen Adams

$7.24 later, the robot went straight to work. A moving mechanical arm picked up a plastic cup, placed it under the ice machine, and filled the cup with matcha. People stopped and took videos (myself included) as Jarvis made the drink.

A robotic arm in a cafe operates an espresso machine, preparing coffee
Jen Adams

Once my drink was done, Jarvis placed my order down, projected my name on the counter, and called out my name in his robotic, Siri-esque voice.

A robotic arm is on a counter, holding a green juice drink. Coffee machines and cups are in the background
Jen Adams

I was a little skeptical about how good a drink made by a robot would be, but I was actually pleasantly surprised by this. It's on the sweeter side, but the matcha and yuzu flavors really shined through and made for a refreshing treat.

A hand holds a clear cup with green iced drink from "artly, the barista bot" on a speckled counter
Jen Adams

Overall, I'd give the Floral Blossom Yuzu Matcha Refresher an 8/10.

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A few steps later, I was in line to order at the Food Market. I went on a Sunday a little after noon, and the place was packed.

Three people in coats and hats stand in line at a counter in a food market. A menu board is visible behind them
Jen Adams

Their menu consisted of various Japanese comfort foods, desserts, and more drinks (not made by Jarvis). I ordered the Karaage Onigiri ($5.75), Tamago Sando ($9.50), Mini Japanese Curry Cup ($8.50), Matcha Dorayaki ($6.75), and Iced Matcha Strawberry Latte ($10).

Menu for MUJI Food Market showing options: savory and sweet foods, and drinks, with prices listed underneath each category
Jen Adams

👋 Guess what? We've got all the Japanese snack recipes you could ask for on the free Tasty app. Take a quick minute to download it — then browse 7,500+ recipes and save your favorites.

Mobile phone displaying a recipe for Dumpling Salad on the Tasty app. Text reads: "Get the Tasty App. Save and organize recipes, read tips and more."
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By the looks of this display counter, I was veryyy excited to see how the food would stack up.

Cafe display with assorted foods: sandwiches, rice bowl, soup, muffin, and coffee on wooden trays under glass. Kitchenware displayed in the background
Jen Adams

Luckily, despite the crowds, I was able to snag a seat at the counter.

People sitting and chatting at a cafe counter with shelves of jars and boxes in the background
Jen Adams

After about 10 minutes of waiting, my order number was called and I picked up my food, which came in to-go boxes.

Person sitting at a counter with food and drinks, wearing a leather jacket and smiling at the camera

Everything looked delicious.

Assorted Japanese snacks on a table: sandwiches, curry rice, dorayaki, onigiri, and green tea drinks
Jen Adams

The Mini Beef Curry Bowl reminded me exactly of my mom's homemade Japanese curry. It had an umami-rich, slightly spicy flavor and the consistency of the curry was perfectly thick and creamy.

A bowl of rice topped with curry sauce and caramelized onions on a speckled green table
Jen Adams

My one complaint was there was only one bite of beef and a few onions, with the majority of the mixture being rice and sauce. Even though it was the mini-size, a little more substance would have been nice. I liked how this tasted, but for its smaller portion and $8.50 price point, it didn't seem like a great value to me.

A spoonful of curry with rice is lifted above a cup filled with rice, curry, and onions. A napkin is partially visible in the background
Jen Adams

I'd rate the Mini Beef Curry Bowl a 7/10.

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The Karaage Onigiri — a riceball with a fried chicken filling —was also pretty good. It was seasoned with kombu seaweed which gave it a comforting, sweet-savory kick.

A triangular onigiri wrapped in seaweed sits on a wooden surface, filled with a visible topping of shredded meat and vegetables
Jen Adams

However, for $5.75 a pop, I would expect every bite to have a good ratio of rice to chicken, and this just didn't do it for me. All the filling was at the bottom, which left me with a few big bites of rice at the beginning.

Hand holding a bite of onigiri with rice, seaweed, and a filling of diced savory ingredients
Jen Adams

For the Karaage Onigiri, a 6/10.

Thankfully, I ordered this Tamago Sando, which was my favorite of the savory food items. The egg salad was creamy and had a subtle wasabi flavor, and the bread was crustless and pillowy soft. Each bite had a perfect ratio of filling to bread.

Egg salad sandwich in a cardboard takeout box, sliced in half
Jen Adams

I wouldn't go as far to say that it was the best egg salad sandwich I've ever had, but it was delicious and I'd order it again.

A hand holding a sandwich with creamy egg salad filling, showing soft white bread layers. A second sandwich is visible in the background
Jen Adams

I'd give the Tamago Sando an 8.75/10.

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The Iced Matcha Strawberry Latte surprised me. This was made by a human barista, so I was curious to see how this matcha would compare to the one made by a robot. The matcha color was a vibrant green (which is, unfortunately, hard to come by at most coffee shops these days), so I was already impressed.

Hand holding a clear plastic cup with layered green matcha and pink strawberry drink, topped with ice and a blue straw

The Strawberry Matcha Latte gets a 9/10.

Last but not least, I had the Matcha Dorayaki, a pancake dessert with Azuki (red bean) and green tea filling.

Two pancakes stacked on a green speckled countertop with some spots on the surface
Jen Adams

As a dessert person, I really wanted to love this... but it just wasn't doing it for me.

A person holds a cross-section of a dorayaki filled with green tea and red bean paste. A drink with a QR code is in the background

For the Matcha Dorayaki, a 6.5/10.

Overall, the food and service at the Muji Food Market were decent, but everything was slightly overpriced. That said, I would recommend this as a "do it once and check it off the bucket list" item if you find yourself in New York City, because it was still a cool, memorable experience.

Most of the menu items are available at Japanese grocers for a comparable quality and (slightly) more reasonable price. An onigiri, for example, will typically run you around $4 at a Japanese grocery store. Here, they were selling one for just under $6.

If you've visited Muji's new Food Market in NYC, let us know what you thought of it in the comments below!