Yahoo Lifestyle Pomellato Unveils New Initiative for International Women’s Day, Advocates Against Domestic Violence
MILAN — Pomellato continues to strengthen its commitment to women’s empowerment.
For International Women’s Day on Saturday the Milan-based jewelry company is unveiling a new Pomellato for Women initiative. This is the brand’s eighth annual video campaign, and it delivers an urgent message calling for collective responsibility and action against violence.
More from WWD
Pomellato Taps Philippine Leroy-Beaulieu As New Global Ambassador
Kering Eyewear Unveils Lindberg's First Sun Collection Since Acquisition
Once again, Jane Fonda lends her voice and image to Pomellato, urging in the new video to “Look around you.” She is flanked by the likes of actresses and activists America Ferrera and Mariska Hargitay saying: “One in three women suffers from domestic violence.”
“Domestic violence is a collective wound that scars our entire society,” said Sabina Belli, Pomellato’s chief executive officer. “As a maison that has cared for women since 1967, we believe that transformation begins when we all accept our role as social sentinels. This means being vigilant and brave enough to act. It means understanding that silence is not neutrality — it is complicity. We must move beyond awareness to action, beyond sympathy to systemic change.”
Others involved in the initiative are Laura Harrier; Olympic athlete Mattia Furlani, and Gianvito Martino, professor of experimental biology at the Vita Salute San Raffaele University Milan.
“You are not alone,” Belli reassures survivors who are trapped in “a silent epidemic,” and who have to choose between speaking up and reliving the trauma or remaining voiceless. “The cruel reality of domestic violence lies in its spiral of silence — where women face not only their abuser’s violence but also society’s judgment.”
Belli said Pomellato “chose to work with America and Mariska because they represent authentic voices of change. America is a passionate advocate for women’s rights, founding initiatives that empower communities and celebrate diversity, while Mariska has dedicated her life to transforming society’s response to violence through her Joyful Heart Foundation since 2004. Together, they bring strength, empathy and action to our commitment to women’s freedom.”
She underscored that “when you witness violence against women, don’t turn away saying, ‘not my problem.’ It is your problem. It is everyone’s problem. Sometimes just listening and believing is enough — but do something. Supporting, helping, listening, believing — these are the actions that can change a woman’s life. Choosing to act instead of looking away is how we create change.”
She also pointed out that “men are not just part of the problem — they are an essential part of the solution. We need their voices, their support, their action to end violence against women.”
The video charts a course for change through three vital steps: “We speak out. We break the silence. We listen to survivors,” the participants declare in turn. “By being social sentinels — watchful, compassionate, and unafraid to step in,” the ensemble urges collectively, we can create real change.
The goal is to challenge harmful norms, ensure perpetrators face real consequences through accountability and stronger legal protections with connection, and link survivors to a network of support services, shelters and advocacy groups.
Ferrera said that “to dismantle the system of violence, we must dare to understand its roots. True change means healing not only victims, but those who inflict pain.”
“When we listen to survivors, we witness not only their pain, but their extraordinary resilience,” said Hargitay. “Their voices deserve to be heard, their stories deserve to be believed.”
Pomellato has renewed its support of CADMI (Casa di Accoglienza delle Donne Maltrattate), Milan’s first anti-violence center for women, and of the Kering Foundation’s L.A.- based partner FreeFrom, an organization dedicated to establishing long-term financial security for survivors of domestic violence.
Belli, who joined the brand controlled by Kering in 2015, launched the Pomellato for Women platform two years later with an inclusive, inspirational and diverse group of women from various disciplines, ages and arts to inspire and promote women’s empowerment, inclusion and gender equality and raise awareness of the problem of violence against women.
Belli was the first to develop the tagline “Pomellato, caring for women since 1967,” the date the Milan-based jewelry company was founded.
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
