Peeps' New Sweet Marshmallow Milk Is Here to Shake Up Your Easter Celebrations

Love them or hate them, Peeps aren't just a part of the Easter season — they're a main player. Those little colorful marshmallows make their way into baskets, tablescapes, and right into our mouths each season as the perfect burst of sugar. But this year, there's a whole new way to enjoy peeps. And it's likely going to be just as controversial as the original.

On Wednesday, Peeps announced its partnership with Promised Land Dairy for the new Peeps Sweet Marshmallow Milk, which it describes as "a delicious, limited-time offering that delivers Easter delight straight from the cow."

"Promised Land Dairy is dedicated to crafting the most delicious milk flavors daily. We're thrilled to introduce exciting new seasonal varieties to our premium lineup," Heather Foitek, vice president of marketing and sales for Lala U.S., which owns Promised Land Dairy, shared in a statement. "Peeps has been the perfect partner in this limited-time product. Our only concern now is if parents will leave any for the kids or the Easter bunny … it's just that good."

Related: The History of Peeps

According to the two brands, the drink captures all the "creamy goodness for which Promised Land Dairy is renowned and pairs it with a delectable, sweet marshmallow taste that celebrates the Peeps Marshmallow confection." So yes, it's very, very sweet milk.

“We’re always looking for new ways to bring the magic of Peeps to fans beyond the Easter basket, and this collaboration with Promised Land Dairy does just that,” Caitlin Servian, the brand manager for Peeps, added.

Peeps Sweet Marshmallow Milk is available now in select grocers across the country through April 20 — but only while supplies last. If you can't get your hands on Peeps Sweet Marshmallow Milk, you could try Promised Land Dairy's other products, including Midnight Chocolate Milk and Very Berry Strawberry Milk, which will surely indulge your sweet tooth one sip at a time, too.

However, this isn't the only new thing Peeps has going on this season. In January, the brand also announced five new flavors, including Peeps Chocolate Pudding Flavored Marshmallow Bunnies, Peeps Rice Krispies Treats Flavored Marshmallow Chicks, and Peeps Delights Strawberry Flavored Marshmallow Chicks Dipped in Milk Chocolate.

"We’re delighted to continue being a cherished part of Easter traditions with our 2025 collection,” Servian shared about the new flavors. “As a brand that families have known and loved for generations, Peeps brings people together to create lasting memories — whether it’s enjoying sweet treats, crafting with friends, or reliving nostalgic moments from childhood. We’re so excited to see how fans celebrate and share their 'Peepsonality' this season!”

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