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We've all been promised anti-ageing benefits from new creams and serums, but do any of them actually work?
According to Nivea, 95% of women who tested the new Cellular Lift Advanced Anti-Age Day Cream saw visible results after the first use.
Yes, first use!
Nivea's new anti-ageing cream isn't any old moisturiser - it comes heavily equipped with two types of Hyaluronic Acid and its hero ingredient, Bio-Retinol Alternative Bakuchiol.
Oh, and did we mention it's also SPF15?
You may have heard of retinol before, also known as Vitamin A, which improves collagen production and reduces signs of wear, but have you heard of the bio-retinol Bakuchiol?
Hailed as the new alternative to retinol, Bakuchiol is a powerful plant-based ingredient derived from the leaves and seeds of the babchi plant.
The herb is commonly used in Indian Ayurvedic and Chinese medicines to help heal, calm, and soothe the skin with its anti-inflammatory and antibacterial properties.
It's also suited to sensitive skin, making it accessible for everyone.
Now, Nivea is using the natural powers of Bakuchiol to help women define facial contours, reduce deep wrinkles and improve skin structure.
This energising product also includes Macro Hyaluronic Acid which intensively rehydrates and smooths the surface of the skin, while Micro Hyaluronic Acid, with 40x smaller molecules, penetrates deeper into the skin to effectively reduce wrinkles from within.
Does it really work?
95% of women who tested the product found their skin to feel more nourished and firm in the first week of use, with some even noticing their facial contours were visibly redefined.
"I cannot fault it," one happy user said "I love the fact that it has hyaluronic acid and collagen."
After two weeks, they noticed their skin was more supple, and their wrinkles were visibly reduced by 20%.
In just four weeks of use, skin not only felt radiant, but the skin barrier was strengthened to help fight off further damage.
Can I use the cream throughout the day and night?
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