Must Read: Proenza Schouler Is Reportedly Launching Menswear, The Harris Walz Camo Hats Sold Out in 30 Minutes

Proenza Schouler is reportedly launching menswear
Citing a well-placed source, Puck's Lauren Sherman reported that Proenza Schouler's Jack McCollough and Lazaro Hernandez are launching a men's collection for spring 2025. The collection will likely debut at the brand's runway show in February. The two designers have reportedly tapped menswear designer Patrik Ervell to work on the collection as well. {Puck/paywalled}

The Harris Walz camo hats sold out in 30 minutes, emerge as liberal status symbol
Following Vice President Kamala Harris's announcement of Governor Tim Walz as her running mate for the 2024 presidential election, the internet quickly pointed out the similarity between a realtree camo hat Walz wore to Chappell Roan's "Midwest Princess" cap, and the campaign rushed to create its own version. A first drop of 3,000 union-made Harris Walz hats sold out in 30 minutes, and by Wednesday, the hats had brought in nearly $1 million. The camo hat, which once was largely a symbol for conservatism, now has new meaning through Walz and Roan's viral versions. {Teen Vogue}

CFDA and Vogue partner on Fashion For Our Future march
The Council of Fashion Designers of America (CFDA) and Vogue have announced Fashion For Our Future, a non-partisan march in midtown Manhattan scheduled for Sept. 6. This event will unite more than 1,000 participants across the fashion industry to encourage voter registration and voting this election year. "This is an extraordinary election, with incredible consequences for our future and nothing could be more important than participating in it by voting," Anna Wintour said in a statement. Marchers will wear exclusive Fashion For Our Future T-shirts and dresses designed by Old Navy, and a limited run of these designs will be available following the march on oldnavy.com and at its three New York City flagship stores. {Fashionista inbox}

WGSN launches Fashion Buying platform
On Thursday, trend forecaster WGSN launched WGSN Fashion Buying, a platform helping buyers understand product direction, key trends and how deeply to invest in specific styles. With WGSN's trend decision intelligence, buying-specific forecasts and its TrendCurve AI predictive analytics, the platform aims to support buyers through accuracy in seasonal buying decisions. "WGSN has used big data to rewrite the rulebook on how trends are forecasted," Francesca Muston, WGSN's vice president of fashion, said in a statement. "The Fashion Buying innovation will supercharge the platform with a data-driven solution with never-before-seen efficiencies that impact the bottom line for the retailers." {Fashionista inbox}

Urban Outfitters brings live tour with Quavo and Towa Bird to college campuses
Urban Outfitters is hosting a live concert tour with Quavo, Towa Bird and more for Gen Z audiences at five college campuses. The first concert will be held on Aug. 13 and the tour will stop in Athens, Georgia; Georgetown, D.C. and Tucson, Arizona, among other college towns. Limited-edition collections from Birkenstock, Baggu, Owala, Champion and BDG will be available in 20 specialty campus-adjacent shops with color coordination for each school's colors. {Fashionista inbox}

Rebag partners with Bloomingdale's
Luxury resale platform Rebag and Bloomingdale's are collaborating to bridge the gap between the new and pre-owned luxury markets with a curated selection of more than 2,500 designer handbags, watches and fine jewelry available now at bloomingdales.com. More than 500 items will also be available on the accessories floors of five Bloomingdale's stores: The Mall at Short Hills, White Plains in New York, Town Center at Boca Raton, Westfield Fashion Square in Sherman Oaks and Fashion Valley Mall in San Diego. {Fashionista inbox}

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