How Much Does a Super Bowl Ad Cost in 2025?

Renee Hanlon

8 February 2025 at 10:59 am·6-min read

The Super Bowl is finally here! And that means those iconic Super Bowl advertisements that so many of us love will also be airing. In fact, for some, the ads may be more fun to watch than even the game.

It's always entertaining to see all of the creativity that goes into producing an ad that airs during the Super Bowl prime time. Advertisers will pay big bucks for a coveted time slot and they want to make it count. After all, when you are paying millions of dollars for just a 30-second time slot, you want to do everything possible to make it stand out.

Since the Super Bowl is one of the most-watched events on TV, businesses are willing to shell out plenty of cash to get their ad aired during the game. It makes sense that companies want to put their best representation forward when tens of millions of people are watching. And, to make ads memorable, it usually means we can count on plenty of humor. However, it's a no-joking matter when it comes to the cost of a Super Bowl ad. Even though the price seems unreal, it's definitely a fact and companies are willing to pay the cost.

So you may be wondering, how much does a Super Bowl ad cost in 2025?

How Much Does a Super Bowl Ad Cost in 2025?

According to USA Today, a 30-second commercial during Super Bowl LVIII last year cost $7 million. And according to Variety, that price was the same for ads in 2025's Super Bowl as of this past summer. But more reporting has come out since then that up the ante.

Per Variety, Fox Corp.—the company that's slated to broadcast Super Bowl LIX on Feb. 9, 2025—sold out all of its commercial slots in August 2024. This would be the third year in a row that a 30-second Super Bowl ad costs $7 million.

But 2025's Super Bowl ads are now more expensive. Deadline reported on Jan. 29 that Fox "cracked the $8 million mark" for 30-second Super Bowl ads and they reportedly sold at least 10 ads for this price. That makes the average price of a commercial during the Big Game worth $7.5 million.

That's worlds away from the very first Super Bowl in 1967, which had ad costs of $37,500 for a 30-second time slot. For comparison, ads that run during the NFL season during Sunday Night Football are $882,079, according to Sports Business Journal.

The first time the cost was over a million dollars was in 1995 when it cost $1.15 million for the 30-second time slot. Each year, the cost continues to grow and the biggest jump was between 2021 and 2022 when the cost went from $5.5 million to $6.5 million.

Are Super Bowl Ads Worth It?

The University of Minnesota Carlson School of Management published a study in 2022 on the effect Super Bowl ads have on business sales and growth. It was determined that Super Bowl advertisers may not see a huge boost in sales right away. However, there are immediate increases in online searches that help to spread brand recognition which could bring in later sales.

Who Is Advertising in the 2025 Super Bowl?

It's always fun to see which new companies will be placing ads. Typically, we see ads for beer and snack brands for sure, along with vehicle ads and tax services. And you can bet on getting some new movie trailers too. Some specific advertisers that we expect to see this year, according to Brand Innovators, are the following:

Bosch — This will be Bosch's first-ever Super Bowl ad in its 139-year history.
Pringles — Nick Offerman, Adam Brody and James Harden star in this ad.
NFL
Totino's Pizza Rolls — This is also Totino's Pizza Rolls's first time with a Super Bowl ad!
Mountain Dew
Reese's
RITZ Crackers — Another first-timer!
Unilever’s Hellmann’s — Hellman's ad will be 30 seconds and focus on mayo, of course.
Unilever’s Dove — This Dove Super Bowl ad is said to revolve around "the issue of girls dropping out of sports."
GoDaddy — Is it even a Super Bowl without a GoDaddy commercial? This one features Walton Goggins.
Coors Light — This ad features actor and comedian Timothy Simons.
Nestle's Coffee Mate — This is also Coffee Mate's first-ever Super Bowl ad, and they're going to focus on their new(ish) Cold Foam Creamer. And Shania Twain is starring in this one!
Booking.com
DoorDash
General Mills’ Häagen-Dazs — After 60 years as a company, Häagen-Dazs is releasing its first Super Bowl ad.
Skechers — This is the 12th year in a row that Skechers is running an ad during the big game.
Duracell
Budweiser — Gotta love them Clydesdale horses.
Anheuser-Busch — Speaking of, the company Anheuser-Busch is running 5 Super Bowl commercials. Yep, they're dropping lots of money to promote their products from Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois.
Uber Eats — This is a star-studded Super Bowl ad with Martha Stewart, Charli XCX and Matthew McConaughey.
Cirkul — this is the water bottle brand's first Super Bowl commercial (and stars Adam Devine).
NerdWallet — Another debut!
Meta — This ad stars Chris Hemsworth and Chris Pratt.
Bud Light — Check out Post Malone and Shane Gillis in this Super Bowl ad.
Instacart — Instacart is making its Super Bowl commercial debut this year.
Taco Bell — Doja Cat is in this one!
Little Caesars — Little Caesars had their first Super Bowl ad in 2020, and now they're back.
Weather Tech — This will be Weather Tech's 4th consecutive Super Bowl ad.
Squarespace
State Farm
FanDuel — Brothers Peyton and Eli Manning face off in this Super Bowl commercial.
Jeep
MSC Cruises
Lays
Rocket
TurboTax
Mountain Dew
Nerds (candy)
Doritos
Skechers

How Many People Watch the Super Bowl?

Whether you are a die-hard football fan or just enjoy the halftime show and the funny commercials, the Super Bowl game is the most-watched show on television. As the NFL reported from Nielsen, Super Bowl LVIII was the most-watched television event of all time and brought in a total of 210 million viewers in 2024. That's the most-watched telecast of all time, and all to watch the Kansa City Chiefs take on the San Francisco 49ers.

Before the 2024 game, the record was set the year before in 2023 (Super Bowl LVII) with 115.1 million people watching the Kansas City Chiefs take on the Philadelphia Eagles, per CNN. 2025 might beat both of those years out, as well. Time will tell!

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