Morgan Riddle Models ‘The Perfect Pair’ of Jeans in Abercrombie & Fitch’s Spring 2025 Campaign

Ty Gaskins

28 January 2025 at 1:35 pm·1-min read

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Morgan Riddle, influencer and longtime girlfriend of tennis star Taylor Fritz, takes center stage in Abercrombie & Fitch’s Spring 2025 global denim campaign, “The Perfect Pair.” The campaign also features models Emma Arletta and Ajok Daing, as well as actor Yesly Dimate, posing in relaxed at-home settings that emphasize the brand’s focus on comfort, versatility and size inclusivity.

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Abercrombie & Fitch’s Spring 2025 Denim Campaign

Abercrombie & Fitch continues to expand its denim range, offering sizes from 23 to 37 in multiple lengths, including short, regular and tall. The brand’s Curve Love collection remains a highlight, eliminating waist gap while providing additional room through the hip and thigh for a contoured fit. This season, the women’s assortment leans into mid-rise styles with an emphasis on straight and relaxed silhouettes. New additions include the mid-rise boot-cut, alongside refreshed washes and variations of straight, barrel and ultra-relaxed styles.

The campaign coincides with Abercrombie & Fitch’s expansion into India, following the company’s announcement of a multiyear franchise partnership with Myntra Jabong India Private Ltd. Revealed last December, the partnership marks a significant move for the New Albany, Ohio-based retailer as it broadens its global reach.

With “The Perfect Pair,” Abercrombie & Fitch reinforces its commitment to fit innovation while expanding its presence in both Western and emerging fashion markets.

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