Michael Kors Channels Mediterranean Spirit for Spring Collection, Ads

Michael Kors is smelling the sea air.

The designer’s spring 2025 Michael Kors Collection draws inspiration from the Mediterranean with timeless, sensual silhouettes and intricate handwork. And that same aesthetic carries through to the company’s new ad campaign, featuring Danish model Mona Tougaard photographed by Dutch duo Inez van Lamsweerde and Vinoodh Matadin and styled by Carlos Nazario.

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The images draw inspiration from the romantic black-and-white cinematography of the region, and even though they were shot in a studio, they still pay homage to the Italian coastline.

“The dichotomies in the collection feel very Mediterranean — laid-back but luxurious, rustic but opulent, the sophistication of the city with the attitude of a resort,” Kors said. “We wanted to channel the moody romance of the Italian coastline in a studio, and Inez and Vinoodh and Mona were the perfect talents to bring that to life.”

This season marks the 35th year the designer has worked with Italian tailors and artisans, and their influence is seen in the hidden details and hand craftsmanship within the collection. Embroidery, fringe, lace, crushed satins and cottons are all part of the offering that includes defined waist silhouettes, slim sheaths, soft skirts and relaxed tailoring. The palette ranges from black and white to earth tones such as chocolate, ecru, blue and green.

Footwear centers around sculptural heels juxtaposed with flat fisherman sandals. Handwoven leather market and bucket bags, artisanal tassels, and braided handles on satchels also speak to the workmanship within the collection.

“For a designer, the greatest thing is to find partners who can bring your ideas to life, which is what Italy’s artisans have done for us for 35 years,” Kors said. “So this collection really highlights that workmanship, tailoring and handwork, the qualities that make a piece special and unique, and turn it into something you want to wear every day and own forever.”

The global campaign launches Friday on social media platforms and it will also be in print ads that will run in select spring issues.

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