Meghan ‘launches’ luxury lifestyle brand with glitzy Instagram video

Oliver Browning

14 March 2024 at 2:25 pm·1-min read

Meghan Markle has launched a luxury lifestyle brand with a glitzy Instagram video.

On Thursday 14 March, a new website and Instagram page for American Riviera Orchard went live, and its bio page simply reads: “By Meghan, the Duchess of Sussex.”

The first Instagram Story shows Meghan, 42, picking flowers and cooking in a kitchen set to the song “I Wish You Love” by Nancy Wilson.

On the same profile, nine separate images make up the new logo alongside the name: “American Riviera Orchard Montecito”.

The brand is expected to focus on home, garden, food and general lifestyle wares.

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Meghan ‘launches’ luxury lifestyle brand with glitzy Instagram video

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