Max, formerly known as HBO Max, will give subscribers access to several AMC shows, at least for a limited time. The streaming service has struck a deal with AMC to feature some of its more recent programming from September 1st to October 31st. According to CNBC and Variety, their deal encompasses over 200 episodes from titles that include Fear the Walking Dead, Anne Rice's Interview With the Vampire and Killing Eve. AMC will even make more of its shows available through Max this fall.
While the network has its own streaming service called AMC+, it's been struggling to make money off it and to keep up with rival providers. When company chairman James Dolan sent a memo to staff members in the midst of layoffs last year, he wrote: "It was our belief that cord cutting losses would be offset by gains in streaming. This has not been the case."
AMC's programs will be marked as such on the Max app and will be listed in a tab labeled as "AMC+ Picks on Max." They will be available to both ad-free and ad-supported Max subscribers, though the AMC+ titles will reportedly not include commercials and ads. HBO EVP Meredith Gertler said "[t]he AMC+ collection pop up is an excellent example of how [the company] can use innovative strategies to add value to [its] content offering."
The parties have yet to announce the other titles arriving on Max this fall, but CNBC says they will not include AMC's biggest shows, such as Mad Men and The Walking Dead. Breaking Bad and Better Call Saul, which also won't be making their way to Max, are already licensed to Netflix.