Watch The New Barbie Ad Everyone Is Talking About

Mattel has been trying to challenge the gender stereotypes that have long-plagued their iconic Barbie doll.

They recently released a campaign showing young girls acting out their dream careers in real-life situations, called 'What happens when girls are free to imagine they can be anything?'

And now they have taken things one step further by featuring a boy in their newest ad campaign.

And he is your new spirit animal.

RELATED: The New Barbie Ad That Challenges Gender Stereotypes

The ad for the new Moschino barbie challenges traditional gender stereotypes by saying it's ok for boys and girls to play with dolls.

"For boys, if they are encouraged away from dolls, they don’t get the chance to learn nurturing and care-taking, all the things we want them to do as parents,” says Dr. Christia Brown, professor of psychology at University of Kentucky and author of Parenting Beyond Pink and Blue.

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"And then we are surprised when men grow up and aren’t comfortable changing diapers, when we clearly have steered them away from it all their lives."

"Research overwhelmingly shows that when we segregate toys and label them explicitly for boys or girls, kids only gravitate to the toys labeled for their group. Even if it’s the same toy, if you label it 'girls' or make it pink, only girls want it. If you take the same toys and label it for boys, boys want it. So it’s not the toy itself; it’s the labelling that drives attention."