marie claire

The New Barbie Ad That Challenges Gender Stereotypes

Erin Cook

Updated 28 October 2015 at 8:00 pm

Mattel have released a new Barbie ad that encourages young girls to become anything they want to be.

Yep, anything… even a soccer coach.

According to the ad, when a girl plays with a Barbie, she imagines everything she’ll become.

It shows a series of young girls acting out their dream careers in real-life situations.

Image: YouTube.

Image: YouTube.

Image: YouTube.

The ad encourages children to challenge gender stereotypes.

That’s not to say Malibu Barbie has to give up her convertible. But perhaps, she could drive it back to her dream house after a hard day at the office. We like the sound of that.

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