Zimmermann Takes New York

Australian fashion label Zimmermann is set to open a store in New York next month following the success of its Robertson Boulevard boutique in LA.

At its new Mercer St address, the cult label will sit alongside designer stores including Kate Spade, APC, Phillip Lim and Alexander Wang, just to name a few.

“We’ve been looking for a store in New York for a while now and the space on Mercer feels right for us,” said designer Nicky Zimmermann. “It’s in a great spot on the street and it’s in one of those amazing Soho buildings with the traditional cast iron façade.”

Zimmermann, who’s currently hard at work with sister Simone on their upcoming Mercedes-Benz Fashion Week Sydney show, says the current LA store has been “doing really well”, prompting them to open the New York store in quick succession.

“Being able to showcase Zimmermann in a single store space has been really well received,” said Nicky. “We’re really excited about New York. It’s another big step for us but it’s what we’ve been working towards for a long time.”

The Zimmermann sisters plan to extend the brand even further in the online space, with a dedicated US Zimmermann site set to launch soon.

You can find the brand’s new store at 82 Mercer St, New York from the end of March.