Yahoo Lifestyle Bec & Bridge MBFWA 2014 Designer Interview
Becky Cooper and Bridget Yorston
What’s the inspiration behind your spring/summer collection?
She realised that there was no final destination, and with that epiphany, her journey really began.
Blazing a trail across continents, both those of her heart and the earth, she took her time, invoking the spirit of those that had come before her and those that would inevitably follow. Taking techniques and elements from each land she embraced bohemia.
In the morning it's a modern nostalgia; layers of fluid sand and battered indigo. Textured linen and hand dyed silks - well worn leather and the lightest of denims. Contrasts that feel nothing if not nostalgic. As the sun goes down she sheds her skin and things become simple; fitted and fluid at once and exactly perfect for what the night might hold.
An adventure. Due North.
In your opinion, what are some of the big trends we can expect to see on the catwalk at MBFWA?
We’re not so sure that it’s about trends this year. It seems to be more about a feeling. Australian fashion is in an interesting place at the moment so we’re intrigued to see where designers will take their collections this year.
How important is social media to you during fashion week, ie, will you be glued to twitter and instagram?
Social media is very important during fashion week. It not only connects us with our customer, it helps to build momentum around the collection and get our customer excited about the up coming season.
What are you most looking forward to at fashion week this year?
We always love seeing the collection come together and mostly, we’re excited about seeing it altogether in the line up of models before the show begins.
What will you be doing after fashion week wraps?
Immediately after the show we’ll be celebrating with our team...and then, straight into the next collection. We’re currently working on two collections at once. No rest for bec & bridge!
