Magic Mike XXL Abs Campaign Goes Viral

Magic Mike XXL Abs Campaign Goes Viral
Magic Mike XXL Abs Campaign Goes Viral

Photo: Magic Mike Twitter

Is this the best film marketing campaign of all time?

A week ago the Twitter account for the upcoming film Magic Mike XXL posted a black and white teaser snapshot of a toned torso. Fans of the first film (not to mention Channing Tatum enthusiasts) were delighted to partake in a Magic Mike XXL-sanctioned game of ‘guess which abs belong to which star’ to promote the much-anticipated film release this July.

With followers posting their guesses on the film’s social media pages, those that match the midsections correctly are later rewarded with the recognition they deserve, with Magic Mike XXL’s Twitter retweeting their (ab)servations.

Magic Mike XXL Abs Campaign Goes Viral
Magic Mike XXL Abs Campaign Goes Viral

Photo: Magic Mike Twitter

A new set of oiled up abs are revealed every few days via Twitter and Snapchat. Mike himself – the real-life stripper turned actor Channing Tatum – was first. After the viral success of his snapshot, followers have been inundated with a barrage of ab-shots of fellow stars Adam Rodriguez, Stephen ‘tWitch’ Boss and, most recently, Matt Bomer.

With still over two months until we can satisfy our guilty pleasure in feature length form, we’re intrigued to see which set of abs are next to be released. The campaign is yet to feature the film’s main man Joe Manganiello but we’re hoping that newcomer, actress Jada Pinkett Smith, will get her chance to flash her toned abs.

Magic Mike XXL will hit cinemas July 9th.

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