Madonna’s lookalike daughter Lourdes 'Lola' Leon is all grown up and has landed a huge new modelling gig as the face of Marc Jacobs' Spring 2021 campaign.
The label announced their partnership with the 24-year-old in a statement, saying it made sense to work with Lola given their long-standing relationship with Madonna.
"Marc has a long-storied history with Madonna and so It only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand," they wrote.
They described the photoshoot as a "reimagination of Marc’s iconic and playful '90s campaigns".
New photos of the collaboration have dropped, with one shot featuring two large roses covering the model's breasts as she posed in a black blazer and matching shorts.
In another shot, she wears a matching floral set with multicoloured striped socks as she poses on clashing floral couch cushions.
Sharing a shot where she looks like the spitting image of her mother, Lola wrote, "#MARCMYWORDSsssssssssss," however, she appears to have turned comments off on the photo.
Lola has previously worked with Juicy Couture and was Jean Paul Gaultier's muse and the face of the couturier’s Supreme capsule collection. She also recently co-directed and starred in a campaign video for a Stella McCartney x Adidas capsule collection.
She made her modelling debut at New York Fashion Week in 2018 at Gypsy Sport's spring 2019 show alongside other models with famous parents including Kaia Gerber, Kendall Jenner and Bella Hadid.
The model has previously kept quite a low profile, only choosing to create a public Instagram page earlier this year.
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