'How to lose your pants in 10 ways': Matthew McConaughey goes pantless in tequila poster

Matthew McConaughey is bringing back his iconic character Benjamin Barry from the cult classic "How to Lose a Guy in 10 Days." But with his wife.

In a new ad for Pantalones Organic Tequila, as part of the brand's "Official Tequila Of" campaign, McConaughey and his wife Camila Alves McConaughey spoofed the poster of "How to Lose a Guy in 10 Days." McConaughey stays true to the brand ("pantalones" is Spanish for "pants") and is pictured sans pants. Alves wears a custom-made version of the infamous yellow silk dress that Kate Hudson donned in the 2003 film.

The McConaugheys own the tequila company, launched last year and marketed as "super premium organic tequila."

"It’s been 21 years since Matthew McConaughey starred in 'How to Lose a Guy in 10 Days' and now he is reviving his iconic role … with a twist," Pantalones said in a news release. "Titled 'How to Lose Your Pants in 10 Ways,' Camila channels Andie’s signature yellow silk dress, while Matthew takes a bolder approach … pants-free, of course."

"And no need to worry, Krull the Warrior King won’t be making an appearance," the company said, referencing a scene from the film in which McConaughey discusses nicknames for a certain body part.

In "How to Lose a Guy in 10 Days," Hudson, who played journalist Andie Anderson, wore the yellow dress in one of the final scenes with a diamond necklace designed by Harry Winston. The actor told Vanity Fair in a 2023 interview that the gown was custom-made by Carolina Herrera.

Is 'How to Lose a Guy in 10 Days' getting a sequel?

While it's been more than 20 years since the film released, both Hudson and McConaughey are open to doing to sequel.

“All that matters would be the script and if Matthew and I were into the script,” Hudson said on Andy Cohen's “Watch What Happens Live” earlier this year, according to Variety. “I think we’re both totally open; it has just never happened.”

McConaughey told E!’s Daily Pop in 2020 that the film could easily have a sequel.

“I mean, ‘How to Lose a Guy in 10 Days’ is teed up, you know, teed up for one that you could easily do a sequel," McConaughey had said. "And that was a really good one. As far as romantic comedies go, that was a really good one.”

Romcom-inspired cocktails

In addition to the poster, Pantalones is also dropping 10 specialty cocktails paying homage to the movie and celebrating "10 ways that you can lose your pants." Recipes inspired by the film featuring Pantalones tequila, include: "Love Fern Margarita," "Benny Boo Boo," "You're So Vain," and "Yellow Dress."

Pantalones Organic Tequila describes its products as "smooth and flavorful agave-forward tequila that is perfect for sipping, shooting, or mixing up in your favorite cocktails."

"It is a line of super premium organic tequila crafted to celebrate having fun, doing good, and not taking life too seriously," the brand says.

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Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@gannett.com and follow her on X and Instagram @saman_shafiq7.

This story was updated to add a video.

This article originally appeared on USA TODAY: Matthew McConaughey goes pantless in tequila poster with wife Camila