Lacoste’s Life Is a Beach for Spring 2025

Lily Templeton
·2-min read

From a block away, the fevered chanting and cheering rivaled the sidelines of any duel between Rafael Nadal and Novak Djokovic.

But it was a former bank in central Paris rather than Roland-Garros that Lacoste took over for the sophomore collection of creative director Pelagia Kolotouros, where she continued to build around the brand’s origins story.

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Inside, it was also sand rather than clay that laid down as a runway, giving a beachy vibe that was hammered home by a wave-like installation of nets created specially for the occasion by U.K.-based artist Susie MacMurray and a wall of screens displaying crashing waves.

At a preview, Kolotouros named founder René Lacoste’s debonair off-court style as an inspiration, particularly 1920s snapshots of the founder and friends at the seaside.

Woven into a solidly wearable lineup were nods to 1920s swimwear, silky robes and sharp tailoring as well as street-savvy fare like boxy neo-polo shirts cut from denim and whisper-thin micro-ripstop nylon parkas.

Strongest were the suits developed using a new piqué that had the hand of a tropical wool; leather blousons and shorts that came oversize, ready to slouch handsomely with wear; bodysuits and dresses that bared the ribs or back.

There were witty tennis-themed touches too, like the pair of sweaters adorned with a racquet motif — with the wearer’s head serving as the ball. Points also for the skin-flattering tones of sandy beige to deep chocolate, with tennis ball-yellow, black and greens for good measure.

Lacoste’s spring lineup read like a second winning game for Kolotouros, particularly as a high proportion of her fall runway designs are arriving in store. But the match to get Lacoste’s offering fully back in the fashion circuit has only just begun.

Launch Gallery: Lacoste Spring 2025 Ready-to-Wear Collection

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