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Kris Jenner Says Kendall Is 'Having Fun' as Star of Tommy Hilfiger Campaign: 'She Is Perfect for This' (Exclusive)

Kendall leads the brand's Spring 24 ads alongside five of her friends

<p>Renell Medrano</p> Kendall Jenner for Tommy Hilfiger

Renell Medrano

Kendall Jenner for Tommy Hilfiger

Kris Jenner knows best!

The Kardashian/Jenner mom is more than thrilled with daughter Kendall Jenner's new gig as the face of Tommy Hilfiger's Spring 24 campaign.

So was Kendall, Kris says. "She was excited to be asked to join [this] ad," Kris, 68, told PEOPLE exclusively at the amfAR Palm Beach Gala on March 2 in Florida.

Jenner added, "These ads are so Kendall. She is perfect for this. She is having fun!”

<p>Renell Medrano</p> Kendall Jenner and friends for Tommy Hilfiger

Renell Medrano

Kendall Jenner and friends for Tommy Hilfiger

Related: Kylie Jenner Shares Her ‘Day in the Life’ Including Gym Workout, Private Jet and Shots with Sister Kendall

As a "huge Tommy Hilfiger fan," according to her mother, Kendall, 28, was beyond happy to join the iconic brand for the new campaign — and she did so with five of her friends by her side. Kendall tapped musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson and her high school friend Hannah Logan to star in the campaign with her.

"Working on Tommy's Spring 2024 campaign with my friends felt like a fun day out," Kendall shared in a press release. "These are the people who are always there for me, and I love that we were able to capture our special bond in the campaign images."

<p>Ryan Emberley/amfAR/Getty Images for amfAR</p> Kris Jenner with Tommy Hilfiger at the amfAR Palm Beach Gala

Ryan Emberley/amfAR/Getty Images for amfAR

Kris Jenner with Tommy Hilfiger at the amfAR Palm Beach Gala

Related: Kim Kardashian Shares ‘Fave Pics’ with Sister Kendall Jenner: 'Always Got Ur Back'

"[Kendall] is like family, and we are excited to welcome her along with her friends who support each other every day," Tommy Hilfiger said in a press release of the model joining the brand.

"I’ve known Kendall and her family for years and it’s been remarkable to watch her rise through the fashion world. While trends constantly evolve and change, Kendall has this enduring presence and optimistic energy that has kept her at the forefront of the scene for a generation. Collaborating with pop culture icons has always been inspiring to me, and she sets the standard in today’s landscape."

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<p>Renell Medrano</p> Kendall Jenner for Tommy Hilfiger

Renell Medrano

Kendall Jenner for Tommy Hilfiger

The campaign finds Kendall and her friends under sunny skies in an array of classic American pieces: button-up shirts, polos, blazers and more.

"I love the polo. It’s an iconic sporting silhouette that has become an essential part of the contemporary wardrobe," Hilfiger said.

<p>Renell Medrano</p> Kendall Jenner and friends for Tommy Hilfiger

Renell Medrano

Kendall Jenner and friends for Tommy Hilfiger

Related: Kris Jenner Says She and Daughters Kim Kardashian and Kendall Jenner Have ‘No Plans for Marriage’ — ‘Yet’ (Exclusive)

Photographed by Renell Medrano in Los Angeles, the campaign is bright and simple — with an emphasis on timeless style.

"I am so happy to be able to work with Tommy Hilfiger. I find with my personal style I am always returning to the classics. I love that Tommy takes timeless essentials and makes them feel fresh and new. It’s relaxed and comfortable while also contemporary. It feels like the perfect fit," Kendall added of her new gig and her love of the brand.

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