Kourtney Kardashian attends the 2021 MTV Video Music Awards at Barclays Center on Sept. 12, 2021, in the Brooklyn borough of New York City.
The Kardashians star shared photos from her shopping trip with her Instagram followers on Saturday, Jan. 13. The visit focused on promoting Lemme, the health vitamins and supplements brand she launched in 2022.
Kardashian, who welcomed her fourth child–her first with husband, Blink-182's Travis Barker—in November, wrote on Instagram that seeing her Lemme products on Target shelves was “one of the few things that could get me out of my baby bliss bubble for an hour!”
“It was on our vision board for what I wanted for this little company before we ever launched,” she added, writing that seeing the products inside the store was “such a pinch me, dream come true moment.”
In the photos, the reality TV star wears a luxurious fur coat and black pants. She also dons sunglasses in some of the photos, which show her posing with a Target hand basket and inside a shopping cart. A couple shots focus on Kardashian standing beside an end cap displaying her products. The brand name is clearly visible beside the bottles lined up on the shelves.
Kardashian is playful in the snaps, smiling in some as she shows off the vitamin and supplement bottles and fixes her hair in front of the security video at one of the store’s self-checkout kiosks. The final photo in the series shows Kardashian leaving the store while carrying a plastic Target bag.
Lemme commented on Kardashian’s Instagram post, writing, “starting the year off right on @target.”
Fan reactions were mixed, with some calling the photos “cute” and applauding Kardashian for bringing her brand “to a store middle class [shoppers] can afford.” Others cast doubt on the authenticity of her Target visit.
“U don’t shop at Target,” one person commented.
Another person suggested Target “probably put it in her contract that she has to do an ad shopping for their product collab in a store.”
Reactions to Kardashian’s fashion choices also varied. One person said they “hope I look this good in my postpartum quarantine,” but others criticized Kardashian for the coat she wore.
“I like you but do NOT like or support your support of animal cruelty by wearing cruelty clothing in that fur jacket,” one Instagram user said.
Lemme announced its products would be sold by Target earlier this year. At the time, Kardashian commented on the brand’s January 5 Instagram post about the partnership, writing, “WHEN THE VISION BOARD COMES TO LIFE!”