Drew House's latest release celebrates co-founder Bieber's longtime love of hockey
Justin Bieber has taken his love of hockey to new heights!
The singer, 29, and his Drew House fashion brand collaborated with the NHL to design the jerseys that players will wear for All-Star Weekend in February. The lineup includes four jerseys — one for each team competing — and different vibrant colors.
The NHL logo featured on the front of the red, blue, yellow and white jerseys appears doodle-like, and is in the classic style of Drew House, which Bieber co-founded and owns with his friend Ryan Good.
It’s one of the largest icons on an NHL jersey ever, measuring 22 inches high and spanning the full width of the jersey, according to a press release. Each jersey also will feature a patch on the shoulder representing the player’s team.
The collaboration “brings a culturally-relevant streetwear collaboration to the NHL All-Star Game while respecting the invaluable tradition of each individual NHL team through the incorporation of a team shoulder patch,” per the release.
The NHL and Drew House also partnered with Adidas, the league’s longtime jersey partner. The brand’s director of sports marketing and hockey, Nic Corbett, called the collection a “distinctive opportunity to transcend conventional uniform design, seamlessly merging the realms of sport and youth culture.”
Brian Jennings, senior executive vice president of the NHL, said the jerseys' “vibrant colors…are both youthful and classic and offer the perfect complement to the young NHL talent set to meet in Toronto for this year’s NHL All-Star Weekend.”
In a statement, Bieber’s brand said the line “was created to share joy and create a sense of community, which was our vision when designing the 2024 All-Star jerseys with the NHL and Adidas.”
“We’re so excited to see you all in Toronto and bring the joy of Drew House onto the ice.”
The collaboration for the All-Star jerseys comes after Bieber and the league worked with Adidas to release a reversible alternate jersey for the Toronto Maple Leafs, the team the “Ghost” singer has long supported.
The jersey was released in time for the Maple Leafs’ annual Next Gen game in 2022, and Bieber said in a press release that he was “grateful to the Leafs for the chance to team up again to create something so authentic for the team and its fans.”
“My love for the Maple Leafs has always been a big part of who I am, and my passion for the team, and the passion of millions of fans, is stitched into this Next Gen sweater,” he added in a statement.
Bieber’s wife, Hailey Bieber, showed her man some love when the NHL collaboration was announced. On her Instagram Story on Saturday, she reshared the NHL’s post, which featured a photo of Justin, and wrote, “Eevvvverything!!”
Justin has made no secret of his love of hockey — and the Maple Leafs in particular.
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In December, he and Hailey, 27, attended the Maple Leafs' game against the Ottawa Senators at the Scotiabank Arena in Toronto and shared a photo of their sweet date night outing on Instagram. “Had fun last night at the next gen game with the @mapleleafs,” the singer captioned the post.
The couple has spent many a date night at the ice rink, dating back to the beginnings of their relationship in 2018.
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