Yahoo Lifestyle JoJo Siwa Talks Posting 300 Snapchats Daily by Choice: 'There's Nothing Left for Me At the End of the Day'
The entertainer shares every bit of her day with her interactive audience
JoJo Siwa says that fame has shaped her relationship with the Internet both for better and for worse.
While chatting with Demi Lovato (who uses she/they pronouns) for their documentary, Child Star, the former Nickelodeon star talked about getting "addicted to numbers" as young as 13.
"I would see my YouTube channel and I would see how many views I got and I would see how much money it made — six digits a month, easily — and I would see how many subscribers I gained and then I wanted to beat it and then I wanted to beat it and then I wouldn’t beat it and I would go crazy," she shared.
Talking about her presence on Snapchat, today Siwa admitted she posts on the site "on a very extreme level."
“It’s nuts. It’s so much work and my whole day is filmed — everything I eat is filmed, every song I sing in the car is filmed," she said of the continued focus on her following.
"Everything I do gets picked apart. Everything I do gets talked about. There’s nothing left for me at the end of the day.”
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Aaron Poole/Peacock/NBCU Photo Bank via Getty
JoJo Siwa in 2021Siwa also opened up about coming out in the documentary, explaining she didn't realize the significance of what she was doing in the moment she decided to share a video singing along to Lady Gaga's "Born This Way" in 2021.
“I didn’t realize that no child star as still a child star had ever come out before. The president of the network called me and was like, ‘What are we gonna tell the kids?’ I was like, ‘What do you mean?’" she recalled.
The executive then explained Siwa would have to sit on a call with "every retailer" and "tell them you're not going crazy." And while she complied, “Everything after I came out changed."
Related: Raven-Symoné Recalls Being Asked If She 'Wanted to Stop Being Straight' During That's So Raven Fame
"The way they communicated with me changed. The way they worked with me changed. The way they developed my work changed. Everything changed.”
In a statement to PEOPLE, a representative from Nickelodeon said, “We are unaware of the incident JoJo is referencing and she was certainly not blackballed by Nickelodeon. We have valued and supported JoJo throughout our incredibly successful partnership, which included a JoJo-themed Pride collection at a major national retailer among our many collaborations together. We continue to cheer her on and wish her nothing but the best.”
Child Star is streaming now on Hulu.
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