Ivanka Trump doesn't look like this anymore

Short hair, don’t care.

Ivanka Trump has chopped off her long locks in favour of a sleek new bob, which she debuted during her trip to South America over the US’ Labor Day weekend.

The first daughter was visiting Colombia, Argentina and Paraguay to promote the Women’s Global Development and Prosperity Initiative, on behalf on her father, Donald Trump, and showed off her new ‘do as she boarded a plane for her first stop in Bogotá on Monday.

She paired her sleek new style with a summery navy halter-neck J.Crew dress cinched with a wide red belt.

The 37-year-old changed into a white suit dress for her meeting with Colombian Vice President Marta Lucía Ramirez and wore a flutter-sleeved olive green number on Tuesday.

Her cropped look marks the second cut the first daughter — whose long blond hairstyle was subject to both raves from her fans as well as “Nepotism Barbie” jabs from critics — has undergone this summer.

The holiday photos she posted in August revealed a shoulder-length look.

Now, Ivanka’s new collar-length bob, meanwhile, has been received with both cheers and jeers.

The mum of three made headlines alongside younger sister Tiffany last week after President Trump’s personal assistant, Madeleine Westerhout, reportedly claimed to have a better relationship with him than his own daughters. Westerhout, who has resigned over her controversial comments, also alleged that Trump disparaged Tiffany’s physical appearance.

Words by Erin Donnelly

Got a story tip or just want to get in touch? Email us at lifestyle.tips@verizonmedia.com

Want more lifestyle and celebrity news? Follow Yahoo Lifestyle on Facebook, Twitter and Instagram.

Or sign up to our daily newsletter here.