Inside the Greatest Event Celebrating Beauty Inc’s List of the Top 100 Hair Products

One might call it a good hair day when the category’s leading executives all get under one roof together.

On Feb. 25, the Estée Lauder Cos.’ Jane Hertzmark Hudis, Fekkai’s Tennille Kopiasz, MAV Brands’ Serge Jureidini, Olaplex’s Katie Gohman and more gathered at the Times Square Edition Hotel to celebrate WWD Beauty Inc’s list of the greatest hair products of all time.

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“There’s nothing like a great hair day to make you feel like anything is possible,” said Penny Coy of Ulta Beauty, which sponsored the event, when toasting attendees. “It’s innovators like you that are shaping this exciting category and helping empower us to deliver a best-in-class assortment that fuels discovery and help our guests reach their beauty goals.”

To that end, the products voted onto the list by hundreds of industry savants spanned categories, geographies and brand types, from a hairbrush developed in 1885 to a treatment mask that only launched last year.

Here, a look inside the cocktail party celebrating the 2025 greatest hair care products of all time.

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